Tedial Demonstrate Expanded MAM Platform

The Smartlive sports and live events solution has integrated cloud-based technology; Hyper IMF can now be deployed in numerous configurations, and Tedial has deployed and supports a Hybrid-Cloud architectural model.

Tedial CEO Emilio L. Zapata, said. “At NAB we are demonstrating our MAM platform with enhancements that will significantly improve the entertainment experience for increased fan engagement, streamline IMF processes for improved efficiency, and we’ll offer storage and production options to drive down costs and improve quality and flexibility.”

A new integration is presented between Smartlive and Singular’s cloud-based technology for live graphic overlays. Graphics can be inserted into the Smartlive auto-generated EDL, reviewed in the player and then burned in when the EDL is flattened. This major development gives broadcasters the capability to enhance storytelling by layering graphics on top of highlights. The product can now create “sophisticated” transitions between EDL segments, such as fade in/fade out, mix and wipes, adding a dynamic element to your highlights.

At NAB, Smartlive will be shown with AI Cloud technology that detects replay in LIVE feeds allowing it to automatically complete a story, action or highlight with action replays.

Tedial Hyper IMF is presented as a MAM for IMF workflows. New features include component-based assets with multi-resolution MPEG-Dash Streaming and end-to-end IMF workflows with third party systems integrations. At NAB, Tedial will highlight the solution’s ‘field proven’ architecture by showing attendees a variety of deployment options including on local premises, in a public or private Cloud with native S3 management, or in a Hybrid Cloud where all the heavy media manipulation can be done on premises and the distribution and activities that require external access can be done in the Cloud.

“Hyper IMF goes beyond all other tools with an implementation of Business Rules outside the IMF scope for each customer need,” says Zapata.

He cites Late Binding for IMP Watermarking which employs a title centric view to manage all the versions, the ability to automatically build packages related to a specific title (UHD, HD, HDR, etc.) or manage the delivery package versions (Supplemental / Complete) based on contractual business retention rules.

Tedial will highlight a Hybrid-Cloud architecture based on its innovative aSTORMstorage management solution. This leverages a mixed computing storage and services environment “that combines the privacy and security of a private Cloud with the scalability of a public Cloud and enhances the orchestration among the various platforms and multiple sites.”

“A Hybrid-Cloud architecture offers broadcasters the ability to meet business objectives quickly while maintaining full control of media archives and costs and ensuring a low-risk transition into the cloud by moving the operation in-line with the business needs,” says Zapata. “Sensitive data and valuable content can be secured on-premises under company control in a safe IT environment with multiple security layers. Other benefits include lower CAPEX because the upfront investment is based on nominal usage and higher scalability permitting smooth adaptation to peak demand periods and lower costs.”

In addition to the Hybrid-Cloud model, Tedial’s Evolution is deployed on the Amazon Web Services (AWS) or Microsoft Azure, on Private Cloud infrastructure and on-premise physical or virtualized systems.

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