Globecast Highlights Reality Of Cloud Playout

Globecast is talking up its expertise in global cloud playout technology and services and its new live sports content acquisition platform for online video distribution.

The company claims it continues to lead the way in real-world deployments of cloud service. Globecast has worked with clients over the past two years on a range of such services; not least using cloud playout for the launch, in the UK, of Virgin’s TV Ultra HD channel in the fall of 2018.

“It has developed a deep technological understanding of where the real benefits of cloud playout lie, with its suite of services having evolved in innovative ways to originate television channels – be that permanent or pop-up - based on an OPEX not CAPEX model,” the release states. “This allows for tremendous flexibility and significantly reduces time-to-market, providing a greater ease of entry for those programmers wishing to engage in high-quality television distribution.”

Globecast will be highlighting its development of a new live sports content acquisition service designed to satisfy the needs of DTC online platforms as they continue to enter the sports rights market. As these internet-based companies start winning sports rights, they require a new service model from providers like Globecast.

“They need a media services supplier who understands how to deliver live, broadcast quality, sports content from anywhere in the world, in a highly secure manner, to their online platforms,” Globecast states. “We have used our renowned expertise in premium level sports content to handle these huge volumes of content: managing the acquisition and distribution across the entire chain and deploying the latest in high-volume, premium quality encoding technology at its Media Center in Culver City.”

Also exhibited is Globecast VN, described as a practical, cost-efficient service that brings two-way, high bandwidth, IP-over-satellite connectivity to any location at any time where terrestrial networks fail or are inconsistent.

It says, Globecast VN is a response to the need, across the B2B space, for fast, reliable, IP connectivity at any location and Globecast has already seen significant deployments. With Globecast VN, media event producers and content creators can easily deliver streaming, file transfers, Wi-Fi, 4K, 8K and 360-degree live content using native IP-based satellite transmission from remote locations via a premium quality, guaranteed high-bandwidth solution.

In addition, Globecast VN is also great for live sports and other contribution events – this year’s US elections being a prime example - or to deliver a signal, or group of signals, to a remote venue: a key example being offsite production workflows where multiple feeds are brought back to a master control room for live distribution.

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