Dalet MAM - now with Storefront.
Dalet StoreFront is described as a SaaS-based solution that enables Dalet customers to create a content marketplace that offers a familiar shopping experience for their B2B clients, partners and affiliates.
Built on the Dalet MAM orchestration engine, StoreFront manages multi-user access to Dalet MAM stored content with search tools to locate assets, filtered to only show relevant materials to a qualified client.
This service will benefit just about every Dalet customer from news networks sharing assets across affiliates to sports leagues servicing licensees, says the firm.
“As audiences grow at a global scale, so does the need for more content,” states Luc Comeau, Market Director for MAM and Supply Chain at Dalet. “Maximizing exposure and facilitating discoverability of our customers’ new or untapped materials is more important than ever before, However, with this opportunity for increased content ROI comes additional supply chain complexities. Dalet StoreFront enables clients to tap into a rich Dalet MAM inventory with greater efficiency and speed, resurfacing and monetizing otherwise dormant archives, all within the familiar shopping experience that today’s digital shoppers come to expect.”
He further explains, “Today many media operations rely heavily on unconnected processes to fulfill partners’ and licensees’ requests. Requests for content via email and disparate file delivery services are manually intensive and leave far too many opportunities to repurpose and resell content on the table. Dalet StoreFront identifies the ‘shopper’ and presents all of the relevant content options they can choose from, ensuring maximum catalog exposure while keeping content rights intact.”
Content owners can identify and tag content rights for their community of licensees as well as establish rights to visitors and potential licensees. The product is said to secure content inventory by keeping all the source content under the control and management of the Dalet MAM. Only after an order has passed through all checks, automated by Dalet Orchestration, can the fulfillment happen, thus creating a segregated browse/shopping experience from the source catalog.
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