TV Cultura workflow.
Brazilian public broadcaster TV Cultura implemented ATEME Titan to realize 4K-UHD benefits for the first time during the live broadcast of the grand finale of reality show Prelúdio 2019.
The show was broadcast live on 11/24 in UHD from “Casa Sao Paulo Concert Hall” using ATEME’s Titan UHD solution. The event was transmitted via satellite to a dedicated 4K channel of the major local cable TV operator as well as to Cultura’s YouTube Channel.
“As Titan natively supports all codecs and resolutions, it can be easily used for a broad range of use cases with state-of-the-art video technologies like HEVC/ AV1, 4K and all varieties of HDR,” said Gilmar Luna, Director of Engineering – LATAM, ATEME Brazil.
Nelson Faria, Engineering Director, TV Cultura commented: “Our customers were given access to outstanding picture quality, with four-times more pixels and an enlarged color range, which made the picture more true to life."
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