The Sponsors Perspective: Media Companies - Advance Your Security And Innovation Lifecycles

Hackers are always improving the level of sophistication and constantly finding new surface areas to attack – resulting in the surging volume and frequency of cyberattacks.


This article was first published as part of 
Essential Guide: Secure IP Infrastructures For Broadcasters


Between 2016 and 2018 alone, ransomware attacks increased 15-fold, and going forward, global cybercrime is expected to cost $6 trillion by 20211.

The true cost of cybercrime extends beyond stolen data or revenue lost due to downtime. It can cost a business its reputation. More than 80% of consumers say a business with a good data security history is a key characteristic they look for when deciding who to buy from2.

To protect data, there must be a security mindset present from the beginning – businesses cannot afford to let security be an afterthought.

That’s why HPE is committed to protecting the very core of their IT infrastructure – its servers. HPE’s ProLiant Gen10 servers are the world’s most secure industry-standard servers3, and are built with the most advanced security capabilities available today. The foundation of HPE’s latest server iteration is built on the fifth generation Integrated Lights Out (iLO 5) management chipset.

The iLO chipset, included in HPE servers for years, provides secure out-of-band management functionality regardless of the server hardware or OS status, and it is available whenever the server is connected to a power source, even if the server’s main power switch is off. iLO offers strong authentication, highly configurable user privileges with robust authorization processes, and encryption of data, keystrokes, and security keys.

Engineering A Silicon Root Of Trust

The iLO 5 chipset breaks new ground by adding silicon-level security to the Gen10 servers, enabling an unparalleled level of hardware security. Dubbed the silicon root of trust, the chipset is built straight into the silicon hardware itself, making it impossible to alter and allowing firmware authentication to extend as far back in the supply chain as possible. It provides a secure start-up process and, most importantly, provides firmware runtime validation and secure recovery in the unlikely event of a security breach.

As we’ve learned in this Essential Guide, the firmware is becoming an increasingly attractive target as operating systems, applications, and hypervisors become more secure. Because the firmware always loads over a million lines of code before the operating system even boots, the firmware and BIOS must be protected.

The silicon root of trust that is burned into the silicon components on the motherboard makes it literally impossible to compromise, because the system cannot boot without this circuitry. This means that the safety of your broadcast systems is in the best hands possible. 

Maintain A Pipeline Of Media Technology Innovation

As a broadcast technology provider, minimizing risk is only one area of concern. The arrival of 5G and challenges from over-the-top (OTT) media providers provide others. Against this backdrop, remaining relevant and competitive is becoming ever more pressing for traditional broadcasters and new entrants looking to differentiate themselves. Many are updating their products to meet new demands for always-on, high-definition content that can stream on multiple devices with minimal latency.

Media providers are also turning to HPE OEM Solutions to bring these innovative technologies to market faster. A partnership with HPE OEM Solutions is more than a traditional manufacturer/supplier relationship – it takes a long-term view and offers end-to-end advice, support and planning, to ensure you become and remain a media industry leader.

An HPE OEM Solutions partnership can help your broadcast technology business:

  • Access global support: Whatever your project, query or concern, HPE subject matter experts and technical support teams are on hand to help in the first instance.
  • Power Edge analytics: Create solutions that manage, manipulate and deliver content more intelligently with Edge solutions, which enable real-time analysis and actioning of operational data, and optimize capabilities and processes.
  • Maximize uptime: Predict and prevent problems across your IT infrastructure stack with the world’s first self-healing infrastructure technology – HPE InfoSight – to reduce both unplanned downtime and operating costs.
  • Expand globally: Grow your business with confidence, assured that your products are being produced and delivered at the highest standards by HPE’s worldwide supply depots and logistics networks.

Receive In-depth Training And Product Knowledge

Ongoing development goes hand in hand with continuous advancement. At HPE, we understand the value of education and training, which is the reason behind the newly launched HPE OEM Education Services.

Delivered via a digital platform, this training service provides our OEM partners with the targeted technical knowhow needed to install, configure and support HPE technology.

Not only will this reduce our partners’ time to productivity with HPE technology, but it will also enhance their operational efficiency, enable the delivery of support services their customers need and ultimately, help them better serve their customers in the field on an ongoing basis – at less cost and disruption to the business.

The value of training has been demonstrated by Konica Minolta, a Japanese technology company and HPE OEM Solutions partner. They approached HPE OEM Solutions requesting training that would help them successfully deploy the HPE servers embedded within their technology. After determining the salient knowledge gaps, HPE OEM Solutions selected six courses – including one that was tailored specifically for Konica Minolta. This enabled Konica Minolta to deploy servers faster and accelerate the roll-out of systems to customers.

At HPE OEM Solutions, we have the solutions, services, specialists and supply chain to help take your business further and stay ahead of the industry and competition. If you’re ready to expand your business reach and accelerate go-to-market for your broadcast technology solutions, an HPE OEM Solutions partnership could be ideal for you.

Get in touch or find out more at www.hpe.com/solutions/oem-media.

1 Forbes, “Hewlett Packard Enterprise Releases iLO Amplifier Pack With Server System Restore,” February 2018.
https://www.cbi.org.uk/media-centre/articles/almost-9-out-of-10-people-say-businesses-that-protect-theirdata-will-win-their-custom/

https://www.hpe.com/uk/en/servers/gen10-servers.html

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