London’s That Lot Unveils Social Media Production Studio Built By ATG Danmon

London-based social media content production company That Lot has a new multi-camera studio designed and built by ATG Danmon that features a production studio with lighting, vision and audio mixing, routing, recording, monitoring and archiving.

The new studio is equipped with Blackmagic Design URSA UHD cameras that can be used both indoors and in the field. There’s also a Blackmagic Atem HD production switcher and a Smart Videohub UHD-capable router, capturing to Softron recorders and Studio Network Solutions EVO networked storage.

Ben Forder, Head of Video at That Lot, said that the new studio and its control suite enable his team to offer clients versatile resources for creating broadcast-quality content for a wide range of media applications.

A back-lit LED cyclorama in the studio provides sharp chroma-key superimposition onto on any background. Lighting comes from a ceiling-mounted rig that can be adjusted to get the exact style of illumination for live-streaming or recording sketches, scripted videos, interviews, podcasts, vodcasts and social media photoshoots.

The studio and its control suite feature versatile resources for creating broadcast-quality content for a wide range of media applications.

The studio and its control suite feature versatile resources for creating broadcast-quality content for a wide range of media applications.

They have also integrated Apple iMac Pro computers for editing and post-production work as well as Cirro Lite lighting, multiscreen as well as individual video monitors, a studio floor monitor, green room monitor, Allen & Heath digital audio mixing console, a Custom Consoles control room desk and a Sonifex audio talkback (commentary) system.

ATG Danmon has also built a live production and editing suite. External material can be sourced from wherever required or we can perform high quality production on location.

Founded in 2014 by comedian, actor, writer and director David Schneider, That Lot specializes in “social-first” platform-specific content and production. The company’s staff includes creatives, designers, writers and videographers, as well as project managers and account teams led by Laura Tannenbaum, ex-social media and marketing specialist at Bauer Media, News UK and Global Radio.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Real Film Grain For Video

People have been making pictures for both the big and small screens for almost a century. In an industry with a history that long, it’s no surprise that the perpetual search for something new has long been tempered by a…

5G And Live Production

This past summer the NBA did a little experimenting using 5G and mobile phones to cover their summer league. This is not User Generated Content (UGC) by any means. It also was not an off the shelf deployment of 5G…

Cyber Security Is An All Industry Issue

Cyber security impacts everyone and every industry. One unifying comment from cyber security experts is the bad guys are mostly winning. The good guys are fighting the good fight and we each need to do our part. One of the…

For DOPs: The Peril Of Larger, Brighter TVs

Each year, as the TVs in our homes grow larger and brighter, DOPs have to wonder how this will affect our craft and the integrity of our images. As it is, HDR is touted as a kind of industry panacea,…

What Is The Role Of NMOS In ST2110 Adoption?

At the recent IBC conference, vendors were showing ST2110 compatible products. The IP pavilion was there to demonstrate how it all works nicely together, all interoperable, etc. There were sessions to introduce and provide the information and knowledge to implement…