AI-powered Ad Management From Veritone

Veritone announces commercial launch of the company’s VeriAds network – software to enable broadcasters, podcasters and social media influencers to generate incremental advertising revenue from premium advertisers.

VeriAds Spot Network, MicroMentions and Influencer Bridge give media partners access to a wide range of placement options, from preset committed inventory to on-demand run-of-schedule solutions.

VeriAds is backed by Veritone’s proprietary operating system for AI, aiWARE. This is said to enable media partners to create customized solutions that fit their varying ad inventory needs, access rich insights and standardized metrics and reporting, and optimize revenue. Once activated, VeriAds revenue programs are programmatically managed and handle all advertising sales, collections, clearance verification and revenue distribution – requiring minimal operational support and administration from media partners.

“We are excited to introduce VeriAds’ innovative suite of revenue solutions to the media industry,” said Drew Hilles, SVP of Veritone and head of VeriAds. “These programs open up a new avenue for all media partners – from radio and TV broadcasters to podcasters and social influencers – to generate new, incremental advertising revenue in a straightforward way that minimizes operational impact and doesn’t infringe on their existing inventory. The VeriAds suite of solutions also creates new advertising channels for brands, who can now access new native ad and influencer advertising opportunities.”

Similar to traditional broadcast network programs, the VeriAds Spot Network is said to manage the liquidation and fulfillment of run-of-schedule and dayparted ad units for media partners. 

With MicroMentions, Veritone introduces a claimed unique new ad unit to the market, available exclusively through VeriAds. MicroMentions is an on-demand live read solution that gives broadcasters full control of their advertising formats and revenue. Simply choose when talent executes the read and what format the ad is delivered in (10, 15 or 30 seconds), and VeriAds MicroMentions handles the rest: the clearance, verification and – most importantly – the revenue generation, all on a guaranteed CPM basis.

VeriAds also includes recently announced Influencer Bridge, a pay-per-performance advertising platform that gives influential audio and video content creators access and control in monetizing their content. The platform allows podcast, Instagram and YouTube influencers the opportunity to maximize unsold inventory through CPA (Cost-Per-Action) advertisements by pairing them with Fortune 1000 brands looking to expand their audience reach through new influencer avenues.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Streaming Competes with Broadcast at Super Bowl LIII

Thanks to improved streaming technology, a lot more fans are going to be watching the Super Bowl on mobile screens.

Articles You May Have Missed – October 11, 2017

AES67 audio networking was a hot topic at IBC. To help readers better understand the technology, The Broadcast Bridge has released a 3-part series written by Andreas Hildebrand, Senior Product Manager and Evangelist for RAVENNA technology. If your work touches…

Automated Ad Detection is a Game-Changer for OTT Content Aggregators

While viewers shift their focus from traditional linear TV broadcast to online viewing, the OTT space is growing rapidly. The Accenture report “The Future of Broadcasting V” claims that “TV viewing on traditional platforms is declining at an accelerated pace,” while O…

Special Edition: Super Bowl LI—Technology Insight: Trucks, Technology and Production: Part 1

Every year the NFL Super Bowl creates a level of excitement uncommon for most sporting events and this year’s event was no exception. The broadcast provided viewers with a dazzling Lady Gaga half-time show and the stunning and record-breaking, c…

Fox Debuts Local Ad Insertion in Live Super Bowl LI Stream

Super Bowl LI will stream live online for free but with insertion of local ads for the first time. The ads will be dynamically inserted based on where a viewer is watching the NFL’s championship contest.