Hitachi Kokusai Electric Comark And Gainan Solutions Announce ATSC 3.0 Partnership

A new agreement for Cloud-based, ATSC 3.0 interactive and datacasting services will provide new tools to help broadcasters monetize NEXTGEN TV.

Hitachi Kokusai Electric Comark recently signed a partnership agreement with Gaian Solutions. The agreement appoints Comark as an authorized reseller, integrator, and service provider of Gaian’s suite of software and cloud-based solutions for NextGenTV deployments.

Comark re-launched Comark Digital Services (CDS) in 2018 to assist customers with navigating their migration from ATSC 1.0 to ATSC 3.0. CDS currently operates a full laboratory for equipment testing, integration, and customer demonstrations and provides market-leading solutions with the best-of-breed technology and system expertise to help customers jump into the exciting possibilities offered by the new DTV standard.

Testing New Revenue Streams

With this agreement, CDS will offer Gaian’s GAIATV3.0 / Edgeplex Starter Suite of solutions for either lab or field NextGenTV deployments, including test receivers.

These Starter Suite solutions provide the fundamental tools that broadcasters require to test new potential revenue streams though ATSC 3.0’s capabilities, including dynamic ad insertion, broadcast/receiver app generation, OTA signage/digital kiosks, lower third ads as a service, as well as automotive apps (maps, traffic, weather).

The turnkey packages include standard app templates and training, and can be used with any ATSC 3.0 transmitter solution.

“We can easily provide, integrate, and deploy NextGenTV headend stacks to broadcast customers,” said Tim Hosmer, Director of Comark Digital Services, at Comark.  “Gaian’s cloud suite in conjunction with a NextGenTV headend stack allows broadcasters to start exploring the benefits of A/344’s dynamic interactive content and datacasting opportunities.”

“We are excited to begin this partnership with Comark. We consider them to be a valuable partner in our NextGenTV journey, states Ashwini Koppisetti, Head of Marketing at Gaian. “The market is at a place where solutions that point broadcasters to revenues and new business models is the need of the hour. The Gaian platform addresses precisely this problem. The Gaian platform is not just a technology solution but a business and go-to-market solution with mature and proven business models featuring NextGenTV solutions for broadcasters.”

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