Hitachi Kokusai Electric Comark And Gainan Solutions Announce ATSC 3.0 Partnership

A new agreement for Cloud-based, ATSC 3.0 interactive and datacasting services will provide new tools to help broadcasters monetize NEXTGEN TV.

Hitachi Kokusai Electric Comark recently signed a partnership agreement with Gaian Solutions. The agreement appoints Comark as an authorized reseller, integrator, and service provider of Gaian’s suite of software and cloud-based solutions for NextGenTV deployments.

Comark re-launched Comark Digital Services (CDS) in 2018 to assist customers with navigating their migration from ATSC 1.0 to ATSC 3.0. CDS currently operates a full laboratory for equipment testing, integration, and customer demonstrations and provides market-leading solutions with the best-of-breed technology and system expertise to help customers jump into the exciting possibilities offered by the new DTV standard.

Testing New Revenue Streams

With this agreement, CDS will offer Gaian’s GAIATV3.0 / Edgeplex Starter Suite of solutions for either lab or field NextGenTV deployments, including test receivers.

These Starter Suite solutions provide the fundamental tools that broadcasters require to test new potential revenue streams though ATSC 3.0’s capabilities, including dynamic ad insertion, broadcast/receiver app generation, OTA signage/digital kiosks, lower third ads as a service, as well as automotive apps (maps, traffic, weather).

The turnkey packages include standard app templates and training, and can be used with any ATSC 3.0 transmitter solution.

“We can easily provide, integrate, and deploy NextGenTV headend stacks to broadcast customers,” said Tim Hosmer, Director of Comark Digital Services, at Comark.  “Gaian’s cloud suite in conjunction with a NextGenTV headend stack allows broadcasters to start exploring the benefits of A/344’s dynamic interactive content and datacasting opportunities.”

“We are excited to begin this partnership with Comark. We consider them to be a valuable partner in our NextGenTV journey, states Ashwini Koppisetti, Head of Marketing at Gaian. “The market is at a place where solutions that point broadcasters to revenues and new business models is the need of the hour. The Gaian platform addresses precisely this problem. The Gaian platform is not just a technology solution but a business and go-to-market solution with mature and proven business models featuring NextGenTV solutions for broadcasters.”

You might also like...

The Proven Essentials to Ensure an Effective UI

Innovation in the media and entertainment industry is at an all-time high with devices, backend technologies, operating systems and consumer behaviors constantly evolving. A key element of this evolution is how viewers see, experience, navigate and consume the content they…

Articles You May Have Missed – January 31, 2018

With new challenges around every corner, broadcasters need all the help from technology they can get. In these two articles, tips to using viewer and audience data more effectively and ways to better measure a viewer’s quality of experience a…

Viewpoint:  Content Overload: Ensuring Your Programmes Stand Out Amidst the Noise

Last year, more than 400 original series hit the small screen. With no signs of slowing; predictions suggest 2017 could beat records, with over 500 programmes launched. It’s now possible for companies to make video easily accessible online and with the widespread a…

Pay TV Analytics Market Set to Double in Five Years Through Unified Data Collection

Competition in pay TV will drive rapid growth in the video analytics market to reach $3.7 billion by 2022, more than double the $1.8 billion of 2017.

Extreme Networks Deploys Wi-Fi and Wi-Fi Analytics for Super Bowl LI

Extreme Networks is the official Wi-Fi and Wi-Fi Analytics provider of Super Bowl LI.