Comark Digital Services will focus on integrating Gaian’s NextGenTV solutions in the North American broadcast DTV market.
A new agreement for Cloud-based, ATSC 3.0 interactive and datacasting services will provide new tools to help broadcasters monetize NEXTGEN TV.
Hitachi Kokusai Electric Comark recently signed a partnership agreement with Gaian Solutions. The agreement appoints Comark as an authorized reseller, integrator, and service provider of Gaian’s suite of software and cloud-based solutions for NextGenTV deployments.
Comark re-launched Comark Digital Services (CDS) in 2018 to assist customers with navigating their migration from ATSC 1.0 to ATSC 3.0. CDS currently operates a full laboratory for equipment testing, integration, and customer demonstrations and provides market-leading solutions with the best-of-breed technology and system expertise to help customers jump into the exciting possibilities offered by the new DTV standard.
Testing New Revenue Streams
With this agreement, CDS will offer Gaian’s GAIATV3.0 / Edgeplex Starter Suite of solutions for either lab or field NextGenTV deployments, including test receivers.
These Starter Suite solutions provide the fundamental tools that broadcasters require to test new potential revenue streams though ATSC 3.0’s capabilities, including dynamic ad insertion, broadcast/receiver app generation, OTA signage/digital kiosks, lower third ads as a service, as well as automotive apps (maps, traffic, weather).
The turnkey packages include standard app templates and training, and can be used with any ATSC 3.0 transmitter solution.
“We can easily provide, integrate, and deploy NextGenTV headend stacks to broadcast customers,” said Tim Hosmer, Director of Comark Digital Services, at Comark. “Gaian’s cloud suite in conjunction with a NextGenTV headend stack allows broadcasters to start exploring the benefits of A/344’s dynamic interactive content and datacasting opportunities.”
“We are excited to begin this partnership with Comark. We consider them to be a valuable partner in our NextGenTV journey, states Ashwini Koppisetti, Head of Marketing at Gaian. “The market is at a place where solutions that point broadcasters to revenues and new business models is the need of the hour. The Gaian platform addresses precisely this problem. The Gaian platform is not just a technology solution but a business and go-to-market solution with mature and proven business models featuring NextGenTV solutions for broadcasters.”
You might also like...
Cloud computing is helping a myriad of professional organizations expand their reach and implement new types of IP workflows that were not possible previously. It has also allowed media companies to work virtually anywhere.
When broadcast TV was the only media consumption option available to consumers – video monitoring was regarded as a luxury. Today it is seen as an essential requirement in all forms of media content delivery.
Engineers and production crews help local TV stations maintain distancing and a sunny on-air personality.
While cloud computing and storage have reimagined how remote workflows are implemented, they can also play a huge role in business continuity and even disaster recovery. As many major productions have already proven, the key to continued success is extending…
As the media landscape continues to streamline the way it delivers content, cloud-native technology, that is, container-based virtualized environments that replicate traditional workflows on premise, is playing a big role. However, some broadcasters moving their assets and processing power to…