Wurl Expands Into Europe With Samsung TV Plus Deal

Further evidence of the rapid growth in Connected TV (CTV) viewing has come from Samsung’s TV Plus package deploying advertising services in Europe from Wurl, based in Palo Alto, California.

This expands further the pool of inventory available for targeted advertising via Samsung’s popular TV Plus ad-supported Free to Air (FTA) service around the world.

Wurl’s network already delivers video and enables targeted ad insertion for Samsung TV Plus in the US, where connected TVs now account for over 50% of all OTT viewing, according to audience measurement giant Nielsen. This uses Wurl’s AdSpring service for connected TVs, which now delivers 125 live, linear and video on demand (VoD) channels to more than 50 million viewers in the US. The Samsung TV Plus deal signals European expansion that will enable several million additional viewers on board to access channels from its lineup including Tastemade, Dust, Eleven Sports, Edge Sport, CBS News and Insight TV.

“The massive popularity of Samsung TV Plus provides a clear validation of the expanding CTV ecosystem,” said Sean Doherty, CEO of Wurl. “Our role is to provide the advertising technology and distribution network that enables video producers to reach more TV viewers and generate more revenue via the most popular platforms, like Samsung TV Plus.”

Established in December 2016 in the US, Samsung TV Plus is pre-installed on all 2016-2019 Samsung smart TVs. Wurl facilitates video distribution and cloud-based, turnkey server-side ad insertion (SSAI). This allows operators such as Samsung TV Plus to insert ads mid-roll into linear or on-demand programming for distribution to any connected device. Available via a pay-as-you-go model, AdSpring is used to schedule the location and duration of mid-roll ad breaks, with ad markers triggering real-time targeted ad requests. Personally targeted ads selected on the basis of user information combined with other factors such as content type and time of day, are then stitched into the live video stream, with viewing of each ad measured for reporting. Producers only pay for ads inserted and viewed.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Essential Guide: High Dynamic Range Broadcasting

HDR offers unbelievable new opportunities for broadcast television. Not only do we have massively improved dynamic range with the potential of eye-watering contrast ratios, but we also have the opportunity to work with a significantly increased color gamut to deliver…

PTP Explained - Part 4 - Requirement’s For Virtualisation Of ST 2110 COTS Infrastructures

In the fourth and final part of this series, we wrap up with an explanation on how PTP is used to support SMPTE ST 2110 based services, we dive into timing constraints related to using COTS (Commercial Off-The-Shelf) hardware, i.e.:…

Apple TV Plus Puts Spotlight On Low Latency Streaming And CMAF

The recent launch of Apple’s TV Plus service bulked up with original TV shows costing $6 billion to produce has disrupted global attempts to unify streaming behind a common set of protocols for encoding, packaging, storing and playing back video d…

5G And Live Production

This past summer the NBA did a little experimenting using 5G and mobile phones to cover their summer league. This is not User Generated Content (UGC) by any means. It also was not an off the shelf deployment of 5G…

PTP Explained - Part 3 - Operational Supervision Of PTP Network Services

In the previous two parts of this four-part series, we covered the basic principles of PTP and explained how time transfer can be made highly reliable using both the inherent methods IEE1588 provides as well as various complementing redundancy technologies.…