Telestream explains that new generation media companies like Netflix, Google and Amazon are driving rapid adoption of 4K/UHD technology as a way for content creators to differentiate themselves by providing a superior viewing experience. Delivering content in 4K/UHD with HDR is one of the largest changes to the video viewing experience in over a decade — and this change necessitates new tools and techniques.

To ensure pristine quality from the beginning of a live production, during editing, through confidence monitoring during broadcast, the vendor offers PRISM a monitoring and analysis platform for IP, SDI and hybrid workflows involving HD, 4K, HDR and WCG.

“Equipped with new features such as false color, HDR measurement tools, and support for 25G networks, PRISM is a uniquely versatile and future-proofed measurement platform designed for studios, outside broadcast trucks, edit rooms and more,” says the company.

As captured media makes its way to postproduction, Telestream’s Vantage Media Processing Platform features automated ingest, media processing and comprehensive postproduction workflow automation. For post workflows, the Vantage Media Manager provides a UI for Mac and Windows-based creative editorial to browse, preview, tag and submit jobs for processing. Vantage provides GPU-accelerated multiscreen transcoding and automated content assembly, all while handling the latest 4K+, HDR and Dolby Vision formats. Delivering final masters in IMF as well as all source variants required for VOD and multi-platform delivery makes Vantage a very useful tool. Depending on where the media resides, Vantage can automatically process in the cloud via Vantage Cloud Port or on premises, all based on client business rules designed to follow the most cost-effective workflow per job.

Automated workflow also extends to quality control with Vidchecker and Aurora providing file-based QC and Correction saving any potential costs associated with rejection and rework.

“As signals head for OTT, Multiscreen, or traditional linear TV, Telestream iQ and Sentry solutions ensure the best possible video experience with hardware or virtualized probes providing comprehensive feedback on quality and availability at every point in the delivery chain,” it suggests.

As business models evolve, one of the biggest challenges for media organizations today is to deliver high-quality, uninterrupted live events to viewers OTT and on the platform of their choice. Telestream has the OptiQ Monitor, a cloud platform agnostic system which offers real-time deployment of live ABR monitoring at scale across 282 public cloud availability zones in over 100 geographic regions. Using this set of cloud services, users can spin up monitoring projects with real-time video QoE analysis and a comprehensive view of CDN delivery network QoS performance.