The Sony cloud-based live event broadcasting solution allowed Infront Productions, with the help of Deutsche Telekom, to streamline its workflow and reach new global audiences through social media with high quality live images of the BMW Berlin Marathon in Basingstoke, UK.
Sports event productions present multiple challenges, particularly with the need to move huge amounts of hardware to different locations. Using the Sony Virtual Production cloud switcher, Infront Productions could operate Sony Xperia smartphones, opening up new possibilities to connect and engage with the audience.
“We see a real shift taking place in production. In the past, we brought the data center to the event, sometimes in the form of an OB van, but now, we’re bringing the events closer to the data center, simply by moving to the cloud and transferring content via the internet,” said Peer Seitz, Infront’s head of production. "We collaborated with Sony Virtual Production and the set-up that we implemented enabled flexible resource allocation. In the future, it will allow production operators to work from wherever they want."
With cloud-based solutions like Virtual Production, users will be able to receive spontaneous video content contributions from fans all over the world.
“There is a growing appetite for personalization in viewing experience. One way of increasing the engagement of viewers is by adapting their high-quality content created on smartphones into the production. At Deutsche Telekom, we want to enable production companies to achieve this by providing the required network capabilities,” said Tiana Trumpa, 5G Product Manager at Deutsche Telekom.
Virtual Production is part of Intelligent Media Services, a Sony portfolio of open technology and services, which allow media companies to capture, manage and deliver content while adding value at every stage.
You might also like...
Development of new technology and moving to the newly available 5GHz spectrum continue to expand the creative and technical possibilities for audio across live performance and broadcast productions.
The IP Showcase is a highly anticipated event at the NAB Show in April that annually brings together a myriad of companies with complementary IP technology that spotlights “real world” applications using third-party products. Attendees like it because they get a h…
Microservices enable broadcasters to find new ways to adopt, engineer, operate and maintain the value of their solutions. For vendors, microservices provides opportunities to offer what could essentially be a self-serve menu for clients rather than building bespoke workflows internally.…
In Part 2 we looked at solutions to keep AoIP systems simple and discussed the compromise and efficiency vendor specific network systems provide. In Part 3, we look further into system management and network security.
Error correction is fascinating not least because it involves concepts that are not much used elsewhere, along with some idiomatic terminology that needs careful definition.