Synamedia, self-proclaimed world largest independent video software provider, is strengthening its video network portfolio by partnering with (VoD) workflow technology vendor Telestream.
The partnership builds on new products announced by Synamedia at IBC 2019 designed to simplify and optimize end-to-end video workflows.
Synamedia will offer several VoD workflow products from Telestream’s Vantage media processing platform, including Vantage Transcode Multiscreen, which automates multiscreen VoD workflows and speeds up encoding. It generates adaptive bitrate packages by converting directly from diverse source formats, which the company claims improves picture quality, while reducing bit rates and associated CDN (Content Delivery Network) distribution costs.
Synamedia is also offering Telestream’s Timed Text Flip for subtitle and caption editing, Vantage Array for scalability and redundancy, and Vantage Analysis for workflow decision-making and design. The Telestream Vantage family complements Synamedia’s video network products such as Digital Content Manager (DCM), which supports linear TV broadcast and live streaming, while enabling live transcoding at multiple bit rates and formats. The portfolio as a whole is designed to help service providers minimize bandwidth requirements, streamline workflows and deliver high-quality video to any screen over any network cost-effectively, reliably and securely.
Chairman Abe Peled masterminded Synamedia’s formation from Cisco’s video services group.
At IBC 2019, the firm unveiled several products that improve quality and cost effectiveness of live streaming, along with some others that make more intelligent use of automation, virtualization and cloud. Apart from cost and bandwidth reduction the overall aim is to smooth the transformation to IP.
Synamedia is still in startup mode despite its relatively large size, formed in late 2018 by the acquisition of Cisco Systems’ video software unit with equity firm Permira as the dominant investor, although joined in January 2019 by longstanding customer dating back right through Cisco’s six-year ownership, Comcast’s European pay TV group Sky.
Given its equity firm backing, the company is naturally focused on payback in the medium term of three to five years, which is most likely to come by going public, according to its chairman and founder Abe Peled. As part of this strategy the company is set on shepherding its major customers, which also include AT&T, towards full IP operation through a hybrid approach converting first to multi-screen platforms that combine legacy broadcast services with OTT-sourced content via a unified infrastructure.
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