​ATEME Enables IP Workflow & Multi-screen Services At NPC Media

NPC Media, a managed services operator and joint venture between Nine Entertainment and Seven West Media in Australia, has implemented ATEME’s TITAN encoder.

The solution is intended to offer main screen DTT and TV everywhere OTT channels in SD and HD.

ATEME provided NPC Media with a full-IP enabled solution, which includes the software-based TITAN Live, TITAN Mux, and ATEME Management System (AMS). According to the vendor this delivered a superior bandwidth efficiency (claimed high video quality at low bitrates).

The software-only workflow uses SMPTE 2022-6 inputs to optimise NPC Media’s workflow.

“NPC has developed a flexible and efficient, fully IP solution, servicing multiple customers and their specific needs,” said Chris Howe, GM Commercial and Technical, NPC Media. “ATEME, for example, has enabled us to efficiently integrate Broadcast and OTT requirements, supporting the needs for quality, localisation and targeted audience delivery - key to our clients’ success.”

“ATEME’s unparalleled technical solution and strong local presence has enabled us to meet the challenges associated with this landmark project. Kudos to the team at NPC Media and the technical team at ATEME Australia for the achievement. We are excited to continue the journey with NPC as the platform grows,” said Will Munkara-Kerr, ATEME’s country manager for Australia and New Zealand.

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