The new geofencing capabilities of Veritone Attribute enable users to isolate ad-tracking and accumulate campaign data by geographic area.
Broadcasters can now add geographic location data to further advertising campaign performance analysis.
"Veritone's latest addition to the Attribute application further expands our ability to measure our advertisers' ad performance and increase attribution data accuracy by adding geographic criteria to the analysis," testified Sara Henry, event coordinator at Hubbard Radio St. Louis. "Attribute's quick, easy-to-decipher reports and slick graphics provide a great visual for presentations, and geofencing only adds to that story."
Veritone Attribute enables radio and TV broadcasters to demonstrate advertising efficacy for their customers by correlating the traffic on the brand's digital properties with ads that have run on the broadcast networks. Attribute measures the effectiveness of prerecorded commercials, and leverages AI to gauge the efficacy of live reads, organic mentions, and in-content chatter or displays. The performance data is available in near-real time, and it empowers broadcasters and their advertisers to conduct performance analysis without losing valuable time. According to Veritone the new geofencing capability, allows stations to isolate ad-tracking and accumulate campaign data by geographic area.
For example, the additional data point of geographic location allows a broadcaster running a national campaign in multiple markets to easily set Attribute to only include traffic from specified geographic areas in which the ads ran into the performance analysis. The result is cleaner, more precise attribution data and region-specific insights and reporting.
"Attribution models are becoming more and more critical to help broadcasters understand which ad campaigns are working or not, which in turn helps their advertising clients make their campaigns more effective," said Michael Kennedy, snr director of product management at Veritone. "An impactful way to do that is to refine the attribution analytics, and that's what we are doing by adding geofencing capabilities to Attribute."
You might also like...
Broadcasters are continuing to adopt and take advantage of IT working practices as they transition to file-based workflows. However, some seemingly effective solutions are outdated, have not kept pace with advances in computing power, and are unable to efficiently transfer…
Security is becoming increasingly important for broadcasters looking to transition to IP infrastructures. But creating improved software, firewalls and secure networks is only half the story as cybercriminals look to find new and imaginative methods of compromising data.
In this series of three articles, we investigate the underlying aspects of computer server design for high value security and 24-hour operation. In the first article we look at advanced server security, in the second article we understand how servers…
Without doubt, virtualization is a key technological evolution focus and it will empower many broadcast and media organizations to work differently, more efficiently and more profitably.
Artificial Intelligence is more than just one element. In this article, we look at and describe the many parts AI encompasses.