Primestream Integrate AI

Primestream has extended its MAM to include Artificial Intelligence engines from AWS, Google, and IBM.

Primestream’s asset management platform is known for its scripting capabilities allowing media departments to make the most of metadata. It uses metadata to trigger internal and external actions and processes, including third party applications and console and switcher automation, eliminating the need for outboard workflow automation systems.

Primestream has extended those metadata sources to include AIs from AWSGoogle, and IBM, and added new AI viewing capabilities at the same time.

Primestream stores AI data in its native format and presents the data in the Primestream Elastic Viewer, which can be customized to display any combination or sources and filters, changed dynamically, and display different types of results on a multi-track timeline against picture.

“Since data is stored in its native format and the viewer is customizable, Primestream provides a future-proof capability that allows users to take advantage of new and stronger AI engines as they are introduced without waiting for software upgrades,” it says. “Combining AI metadata with Primestream scripting and Adobe Premiere, Adobe Audition, After Effects, and Photoshop, creates an environment where decisions can be automated based on intelligent analysis and benefit the entire organization—all without leaving the applications creatives are using every day.”

Primestream is built on a modular architecture, and regardless how content arrives, organizations have the full suite of tools at their disposal for metadata tagging, workflow control, edit application integration, reviews and approvals, and distribution management—including full OTT content prep and XML export. This allows companies to maintain workflows, while adopting the latest technologies, and reducing complexity and infrastructure costs. 

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