PFT's MAM has new role at C4.
Prime Focus Technologies (PFT) has signed a deal with UK public service broadcaster Channel 4 for managing media processing and a range of assets, resources, tasks and workflows.
Under the deal, PFT will manage media processing activities including ingest, content re-mediation, media management, content aggregation, quality assurance and processing functions within Channel 4’s content workflow. Online services including DRM, VoD transcoding, packaging & delivery, simulcast and live to VoD. PFT will be responsible for providing all the content for Channel 4’s online presence, both on Channel 4’s own ‘All4’ platform, as well as 3rd party platforms.
Channel 4 will use PFT’s MAM software, the CLEAR Media ERP, which will enable the broadcaster to manage end-to-end media operations. The solution will also be used for Channel 4’s Access services and Playout partners. The cloud-based platform automates the content supply chain, and currently manages 1.5 million hours of content across 220+ multi-cloud locations.
PFT also announced the launch of a Media Centre in the UK, which will act as the hub of centralised content operations for Channel 4.
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