TITAN dynamic playout.
The new dynamic channel origination, an extension of its TITAN solution will support personalized TV, dynamic channel creation and automatic scheduling.
“With TITAN Playout, ATEME brings content providers, broadcasters and TV stations a new breed of playout solution, delivering a high level of rendering, flexibility and availability,” explains Pierre Baumgartner, File & Workflow Product Owner, ATEME. “This new solution is the ideal answer to the growing demand for tailored video content: it enables both the origination of 24/7 linear TV channels and the easy creation of pop-up channels for short-term events or personalized programming on D2C/OTT services.
Based on TITAN's core encoding/muxing/packaging modules, TITAN Playout is described as bringing a rich feature set for creating and manipulating channels in a very flexible way. It makes it possible for each channel to originate and precisely pick and choose the operations it requires, such as file playback, live playback, graphic overlays and A/V processing.
In addition, the ATEME solution comes with a Media Asset Manager, tailored for leveraging video asset libraries for linear or on-demand delivery workflows. It also features an off-line schedule editing function, designed for preparing channel playlists and for generating virtual programming schedules. Its native virtualized microservices architecture means the encoder can be deployed both on-premise or in the cloud.
“We are thrilled to offer a unified and integrated solution able to not only originate but also distribute personalized channels over broadcast or OTT networks,” Baumgartner said. “This function collapse guarantees full interoperability between the playout and compression systems and, consequently, optimizes the daily operation process, all along the video delivery chain.”
You might also like...
ABR segments are transferred conventionally using HTTP/1.0 transfers, where the client requests the whole segment and it is transferred using store-and-forward transfers, where all the data belonging to the transfer is buffered before sending. In order to start the transfer,…
With the emergence of the cloud into the media production and delivery space, the broadcast and media industry must embrace an entirely new approach to acquiring and deploying technology. Large capital expenditures (CapEx) are increasingly being replaced by operating expense …
ABR delivery offers the prospect of automatic adaptation of bit rates to the prevailing network conditions. Since the client is aware of the set of available bit rates, it can determine, segment-by-segment, which is the optimal bit rate to use.
Over-The-Top (OTT) started life as a means to deliver file-based assets for on-demand viewing, and most of its key characteristics echo that origin.
Technical advances in regionalization and personalization for Ad insertion are helping broadcasters leverage revenues from OTT and VOD. Improved granularity in distribution facilitates refined targeting of advertising giving broadcasters and advertisers unprecedented access to discerning viewers.