Bannister Lake’s Chameleon Informs Local US TV Viewers

Display solutions provider Bannister Lake is ensuring that audiences across all platforms are properly and consistently informed about school closings in the US.

The Closings module within Bannister Lake's Chameleon data management solution works in concert with the company's Community cloud-based public access portal to make it easier for local television and community information channels to aggregate and distribute closing alerts to their viewers. When inclement weather, emergency situations, or labor disruptions arise, Closings provides schools, houses of worship and other institutions the ability to quickly alert the public of cancellations or schedule changes.

The Closings module enables broadcasters to group and playlist sets of institutions by type or geographic region. This capability allows tickers and other graphics to display organized sets of impacted institutions to inform audiences more effectively. A status function within Closings allows institutions to quickly and easily update their status when conditions change, ensuring that viewers are always kept up to date.

"Chameleon's Closings and Community modules work in tandem to deliver crucial closing information to viewers," said Georg Hentsch, president, Bannister Lake. "We've developed a solution that allows broadcasters and the public to join forces and get this specific kind of news on the air quickly and accurately."

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