Cantemo Hives Off Iconik And Updates Iconik Cloud

The latest version of this cloud-based media management hub includes a versioning feature as well as a metadata mapping feature.

Cantemo explains to customers that iconik "has rapidly grown and come into its own space in our company. To facilitate future growth, we have undergone a reorganization of the Cantemo Group. This change is only to our corporate structure. Your business with iconik will continue as it has been with the same great team, stakeholders, business model and strategy. With this reorganization, our business with iconik will be transferred from CantemoAB to a sister company, iconik Media AB.

At the same time, the new version of the eponymous cloud media management tool, will enable users to update the same assets concurrently whilst tracking update history and relevant conversations regarding the media.

“This feature allows users to streamline content editing and management by allowing them to effortlessly revert to previous versions,” says Parham Azimi, CEO.

Other recent iconik update enables embedded metadata, such as IPTC, XMP, and EXIF to be added to asset metadata fields. When new media is uploaded to iconik, mapped field values like dates, times, camera settings, license info and more can be automatically added into the asset’s metadata.

Azimi commented: “Video has quickly evolved to become one of the most important forms of media; it is consistently providing organisations with great audience engagement. Content providers need flexible solutions that increase workflow and cost efficiencies whilst accommodating collaboration with others across the globe. Iconik has been purpose-built to enable video providers to manage their content within a next-generation media management solution. Our iconik updates provide users with features that not only improve their experience, but productivity and efficiency.”

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