NAGRA Presents Holistic Content Security At IBC 2019

NAGRA, the video security arm of the Swiss based Kudelski Group, will promote a holistic approach to content protection at IBC 2019.

The company will argue that security for broadcasters and pay TV operators now extends way beyond the traditional DRM and CAS (Conditional Access System) and should embrace protection against the same broader cybersecurity threats that afflict the wider enterprise world, as well as forensic watermarking. NAGRA will also position its content security portfolio as a key component in monetization and aggregated services as video service providers migrate to IP and online distribution.

“The global pay TV industry is undergoing a significant transformation, and the time for smart aggregation, monetisation and service protection is now,” said Ivan Verbesselt, SVP Marketing at NAGRA. “With the convergence of TV and video streaming, service providers find themselves at a pivotal time where they must execute on the next phase of growth. Now more than ever, success depends on the ability to anticipate the market’s rapidly changing conditions and embrace a new aggregation model that combines the best of pay TV with the best of streaming.”

To meet these objectives NAGRA has divided its focus at IBC 2019 into four core areas: scalable service protection; anti-piracy services with watermarking; engaging consumers in the OTT era; and redefining business performance. Under scalable service protection, NAGRA will stress how a holistic approach can address direct threats to content, as well as novel threats arising as operators enter the IoT (Internet of Things) domain. For the latter, NAGRA will demonstrate its HomeScout, an IoT package combining hardware with cloud-based security for the connected home.

Then for anti-piracy services and forensic watermarking, NAGRA will show how it is helping sports leagues for example protect their premium live channels and VoD assets by stopping piracy at the source, marking content delivered to devices, disrupting pirate content delivery infrastructure, or blocking pirate service access by working with residential ISPs.

Then for engaging consumers in the OTT era, NAGRA will be presenting the latest version of its OpenTV Suite, designed to help exploit an Online Video Platform (OVP) to deliver super-aggregated viewing experiences for a broad variety of consumer device ecosystems, including Android TV.

Finally under business performance, NAGRA Insight will be flourished, described as an AI-driven pay TV business performance platform providing recommendations on business actions to help operators make better strategic decisions. It attempts to predict the individual behaviour of TV viewers such as their propensity to churn, to purchase a package or to consume specific content.

NAGRA will also be staging various events on the back of its 2019 Pay TV Innovation Forum, which will feature a global report released ahead of the show. The fourth edition of the Forum explores key market trends and developments with perspectives on OTT services, super-aggregation, sports rights in the OTT era, content piracy and data-driven business operations.


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