Adobe Releases “Speed” for Premiere Rush

With its ability to adjust the speed of video clips and even compress audio duration while maintaining pitch, the new Speed feature on Adobe’s Rush puts a lot of creative power on a cell phone.

Premiere Rush editors are going to find that today Adobe has fulfilled their users’ most requested new capability by giving this mobile or desktop NLE software a new feature called Speed.

IMHO the only real drawback of having Speed on your iOS, Mac, Windows or Android cell phone or mobile device is that it’s so much fun to play with or show off to your friends, you are going to need extra battery life.

But don’t worry. There is a free trial offer that lets you mess around with it to your heart’s content as long as you don’t render/export more than three projects.

Adobe was good enough to give me an exclusive pre-release interview with two of their product specialists to get a look at the features of Speed.

The idea behind Premiere Rush is you can start editing a project on your cell phone and then either finish it on that same platform (even streaming it directly to the Web) or complete it on a desktop Premiere Pro system. Since everything is connected through the Adobe CC cloud, you just pick up on one system from where you left off on another.

Either drag the slider or enter a numeric value

Either drag the slider or enter a numeric value

And now, in version 1.2, you get the new Speed feature that lets you slow down or speed up footage, add adjustable ramps, and change clip duration, all the while maintaining correct audio pitch.

“All these capabilities also exist in Premiere Pro, of course,” began Michael Henry, product analyst at Adobe, “but now with the new Speed Panel on your mobile device you can also do it in the field.”

As you move the range handles the specific frame where the speed change will occur is displayed.

Ramp adjust lets you ease on into that slo mo

Ramp adjust lets you ease on into that slo mo

But to ease into and out of that slo mo, you can ramp the transitional speed.

“You just define the range in which the speed change will take effect and then enable ramping,” Henry said. “The system defaults to 0.5 second intervals, but you can enter any value you want.”

To make sure the audio keeps up with the altered video, Premiere Rush has a “Maintain Pitch” feature on the Speed Panel that preserves the pitch of the original audio.

It’s enabled by default, but you can turn it off if you really do want a Micky Mouse voice, or if you are tagging a prescription drug ad with rat-a-tat risk factor legalities.

Finally, you can also adjust the duration of a video clip just as easily.

“If you want your one minute shot to last 30 seconds, just a few clicks will tell Premiere Rush to do all the calculations to shrink the video to the space needed,” Henry said.

And the cost?

As I said up front, there is a free trial plan that lets you test drive Premiere Rush and finish up to three projects.

Then, as Janet Mozaffari, Adobe’s principal product marketing manager, detailed, “It’s $9.99/month to individuals, $19.99/month to teams, and $29.99/month to enterprise customers. Premiere Rush is also included as part of Creative Cloud All Apps, Premiere Pro single app, the Student plan, and comes with unlimited exports and 100 GB of CC storage.”

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