Veritone Focus On AI Driven Workflows

At IBC2019, Veritone will be focusing on use cases for access and delivery, and monetization as well as on aiWARE which is presented as the world’s first operating system for artificial intelligence. It is also teasing a “revolutionary, low-code workflow solution” that it is bringing to market with no further details announced.

Veritone say aiWARE provides media organizations with an extensible software infrastructure and low-code tools, enabling fast-to-market AI deployments at scale that don't require AI development teams or a bespoke IT infrastructure. With aiWARE's patented approach to leveraging an expanding ecosystem of cognitive engines through a single platform architecture, organizations have the ability to access easily more than 300 proprietary, market-leading, and curated niche AI engines to transform audio, video, and other data sources into actionable intelligence in real time.

Digital Media Hub is its white-label portal which runs aiWARE. With Digital Media Hub, Veritone explains that rights holders can offer secure, cloud-native global access to their content to key stakeholders — including news media and corporate partners — and monetize their content via e-commerce functionality.

Veritone will also highlight how its Attribute product helps both broadcasters “demonstrate advertising efficacy” for their customers by correlating the traffic on the brand's website to ads that have run on the broadcast networks. Attribute leverages artificial intelligence to measure the effectiveness of not just prerecorded spots, but live reads and in-screen and organic mentions as well.

Veritone Content Licensing Services is a managed service for rights holders. While rights holders may choose to license their own content on their own they can also elect to have Veritone license their content on their behalf, handling the rights and clearances and offering full monetization services.

“At IBC2019, we will spotlight our most impactful M&E solutions that help to solve major industry challenges leveraging AI and machine learning, including turnkey advertising and media attribution, asset management, and monetization and licensing services,” comments Ryan Steelberg, company president.

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