​Matrix Announces Development Of Sales Gateway Portal

The portal is intended to enable media organizations’ sales and operations teams to exchange information with external demand partners, including sales teams, traffic systems, automated demand platforms, advertising networks, and directly with agencies.

According to Matrix, its new Sales Gateway will significantly speed the sales process, assist in the maximization of inventory, reduce errors and the need for multiple entry points, and allow for better management of the sales process through robust reporting and analytics.

The Gateway is a sell-side dedicated platform built with TIP compliant APIs. It will allow for the ingest and dissemination of data from all providers that are part of the sales negotiation and execution process. Connecting sales negotiators and sales teams, the portal will also provide inventory management across all channels, assist with efficient proposal development and negotiation for agencies and advertisers, and give in-depth reporting and analytics into price optimization, supply and demand forecasting, as well as historical information.

Developing the Matrix Sales Gateway will be an ongoing venture. Matrix is seeking partners to join them in the project.

“Matrix pride ourselves on being an open architecture and have built our platform to execute with any traffic system, OMS or within an ecosystem; our focus has been to integrate and communicate,” said Mark Gorman, CEO. “With the development of this Gateway, we are providing a step into the future for selling all advertising inventory by offering tech-enabled negotiations, fully automated workflows, and a streamlined bridge of communication between partners and their internal and external resources, resulting in increased efficiency and profitability.”

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