Globecast Debut Managed Cloud Network
Globecast MCN
Globecast MCN is launched in response to pressures across the sports broadcasting market to be able to deliver specific/different feeds.
According to the French communications services provider, Globecast MCN allows multiple feeds to be distributed globally via the cloud. It means affiliates can air content specific to them without the additional cost of more fibre or satellite-delivered content.
“As competitions move from location to location, Globecast MCN also provides a very simple way to deliver content without the need for onsite transmission logistics, with processing and management complexity handled in the cloud,” it stated.
Globecast will supply an end-to-end solution, including signal monitoring via dedicated 24x7 MCRs, content security and transport layers. This can include the management of affiliates via a Globecast-provided 24/7 helpdesk. Meanwhile, Globecast cloud routing allows affiliates to request only the feed(s) they need to save bandwidth costs.
Globecast MCN sits alongside Globecast BN, the company’s fibre backbone solution, and Globecast XN, its public internet suite of services.
Also from Globecast in Amsterdam is a server-side dynamic ad insertion service. In partnership with multiple regional ad tech and ad service providers, the company is bringing to market Server-Side Dynamic Ad Insertion (SSDAI), presented as a monetisation solution integrated into Globecast’s TV Everywhere OTT video service. With SSDAI, Globecast clients are able to deploy automated dynamic ad insertion with limited CAPEX infrastructure investments, supplying targeted ads automatically to OTT viewers.
“For VOD content, SSDAI increases the number of ad impressions, utilising various identification technologies such as black frames and cue triggers to provide advertising support for all content types, across all video players,” it stated.
Globecast’s OTT TV Everywhere solution includes a secure headend service, connectivity to multiple CDNs, including Akamai and CenturyLink and player/app support as required. It also includes CDN off-load, for content providers to control their CDN costs while improving the quality of experience for viewers. Various monetisation models are possible, from classical subscription and ad (display/banner/pre-roll) along with new SSDAI monetisation capabilities.
You might also like...
The Technology Of The Internet: Part 2 - Bandwidth And Adaptive Streaming
How CDNs, Adaptive Bit Rate streaming protocols and codecs have evolved together to take video streaming forward from the earlier inconsistent and low-quality experience, to deliver broadcast quality today in many cases.
The Importance Of CDN Selection To Achieve Broadcast-Grade Streaming Experiences
Multi-CDN is a standard model for today’s OTT Operators, which automatically requires a CDN selection solution. As streaming aims to be broadcast-grade and cost-effective, how are CDN Selection solutions evolving to support these objectives?
OTT’s Unique Storage Requirements
Central storage systems for OTT are unique in the world of media storage. They combine a set of requirements which no other media use case must handle.
OTT Content Origination
Content Origination is in the midst of significant transformation, like all parts of the OTT video ecosystem. As OTT grows and new efficiencies are pursued, Origination must play its part as a fundamental element of the delivery chain. But Origination…
The Technology Of The Internet: Part 1 - How Video Streaming Shaped The Internet
This is the first in a series of articles examining the technology underlying video streaming as that becomes the dominant transmission medium for TV. This first article dissects the internet itself and examines the impact of streaming on it, setting…