Globecast Debut Managed Cloud Network

Globecast MCN is launched in response to pressures across the sports broadcasting market to be able to deliver specific/different feeds.

According to the French communications services provider, Globecast MCN allows multiple feeds to be distributed globally via the cloud. It means affiliates can air content specific to them without the additional cost of more fibre or satellite-delivered content.

“As competitions move from location to location, Globecast MCN also provides a very simple way to deliver content without the need for onsite transmission logistics, with processing and management complexity handled in the cloud,” it stated.

Globecast will supply an end-to-end solution, including signal monitoring via dedicated 24x7 MCRs, content security and transport layers. This can include the management of affiliates via a Globecast-provided 24/7 helpdesk. Meanwhile, Globecast cloud routing allows affiliates to request only the feed(s) they need to save bandwidth costs.

Globecast MCN sits alongside Globecast BN, the company’s fibre backbone solution, and Globecast XN, its public internet suite of services.

Also from Globecast in Amsterdam is a server-side dynamic ad insertion service. In partnership with multiple regional ad tech and ad service providers, the company is bringing to market Server-Side Dynamic Ad Insertion (SSDAI), presented as a monetisation solution integrated into Globecast’s TV Everywhere OTT video service. With SSDAI, Globecast clients are able to deploy automated dynamic ad insertion with limited CAPEX infrastructure investments, supplying targeted ads automatically to OTT viewers.

“For VOD content, SSDAI increases the number of ad impressions, utilising various identification technologies such as black frames and cue triggers to provide advertising support for all content types, across all video players,” it stated.

Globecast’s OTT TV Everywhere solution includes a secure headend service, connectivity to multiple CDNs, including Akamai and CenturyLink and player/app support as required. It also includes CDN off-load, for content providers to control their CDN costs while improving the quality of experience for viewers. Various monetisation models are possible, from classical subscription and ad (display/banner/pre-roll) along with new SSDAI monetisation capabilities.

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