ThinkAnalytics Customers Scale To Over 100 Million Users In The Cloud

ThinkAnalytics, a real-time personalized content recommendations engine supplier, said that its cloud-based personalized content discovery platform is the first in the industry to scale to over 100 million monthly active users in the cloud.

More specifically, four of the company’s OTT customers - BBC, DAZN, Tata Sky and Viacom 18 - now have a combined user base that exceeds 100 million monthly active users. In addition, Viacom18 has attracted more than 50 million monthly users to its Voot platform and is targeting 100 million by the end of March 2020.

The company said users rely on its massive scaling technology to deliver personalized experiences to their customers resulting in significant uplift in viewer engagement, loyalty and ARPU. This is key as they undergo rapid growth in both audience numbers and the number of hours each user spends viewing content.

Using the Amazon Web Services cloud platform, ThinkAnalytics’ content discovery platform both auto-scales to meet peak demand and deliver a consistently high-quality personalized viewing experience that boosts engagement, and scales down during quieter periods to reduce costs. Combining full redundancy in geographically distributed data centers and a self-healing capability that automatically replaces any failed instances, the ThinkAnalytics platform provides industry-leading performance, scalability and reliability.

One global streaming customer recently scaled to run at over a million requests per minute without a glitch, with no manual intervention required, according to the company. The ThinkAnalytics platform auto-scaled from the minimum configuration to peak demand, all fully automated.

“Scalability, which has always been at the heart of our technology, is critical as established brands look to scale their D2C services quickly across multiple markets, while established providers in countries such as India are breaking new barriers with ever growing numbers of active OTT users,” said Peter Docherty, CTO at ThinkAnalytics. “For these providers, a cloud-based content discovery platform that can reliably auto-scale to support many millions of viewers is a priority, offering the peace of mind that comes with a reliable, high-quality experience - even at peak periods. ”

The ThinkAnalytics portfolio gives customers a holistic view of their business with full viewer lifecycle management, helping them to better address KPIs such as boosting loyalty, ARPU and customer experience, and developing new revenue streams. Along with personalized content discovery powered by AI and machine learning, the company’s solutions include: ThinkInsight, the TV industry’s first viewer and video insight platform; the ThinkEditorial campaign tool, and the ThinkComposer dynamic UX engine that provides the ability to personalize the viewer experience.

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