Telestream's focus is cloud transformation and virtualization
First showcase since Tektronix Video integration is intended to create a clear differentiator in the dynamic monitoring and compliance market.
At IBC2019, Telestream will provide the first showcase of the new extended company since Tektronix’s video test, monitoring and quality assurance solutions for the broadcast and digital media markets were integrated into Telestream.
With industry analysts predicting organic growth in the OTT monitoring and compliance market of 15.8 per cent each year up to $149.7 million by 2024 (source Frost & Sullivan), Telestream is focussed on this key growth sector.
“We believe that the combination of file-based media processing and workflow orchestration along with live video streaming for both production and distribution applications, all supported with advanced video monitoring and analytics is a highly valuable combination: this is our strategy and it is what visitors will see on our booth at IBC,” states CEO Scott Puopolo. “At IBC, you will see Telestream continue to bolster its position in the core markets where we operate today. We are focused on being the de facto standard in the areas that we currently compete and all the work that we do both in terms of innovation and acquisition is driven by that.”
With both live and file-based applications in mind, a focus for the company and beyond is cloud transformation and virtualization. Vantage Cloud Port, which leverages Telestream Cloud services, allows seamless cloud execution of Vantage processing actions in combination with on-prem deployments making for an easy transition to the cloud. Another Telestream cloud-based innovation sees the first showcase of comprehensive, integrated video monitoring for distribution applications implemented on a consumption-based business model.
For media processing and workflow orchestration, Telestream will exhibit the latest advances in centralized, automated workflows with the Vantage Media Processing platform whereby editors spend more time on creative work and managers have more predictable schedules, storage savings and network traffic reductions. New this year will be innovations in IMF workflows, file management for Vantage, UHD and HDR and live edit capability for resource-efficient remote production.
In its first European outing since its commercial introduction at NAB 2019, Telestream’s OptiQ demonstrates how users can monetise short term opportunities in the live sports and events market. OptiQ transforms the new channel creation task from a process that took weeks or even months to one that takes just minutes to complete. Once created, these new video channels exhibit considerable sophistication: as standard, they feature integrated monitoring throughout and the ability to switch between multiple sources (live or file-based). A ‘pay as you go’ business model offers the flexibility to accommodate unforeseen fluctuations in demand while aligning such costs to revenues. As a result, users do not need to pre-spend to ensure they meet such demand.
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