Prime Focus Technologies Advances DAX Production Cloud Platform

Prime Focus Technologies showcased new updates to its DAX Production Cloud services at the recent Media Production Show 2019 in London. The specialized software empowers Media & Entertainment (M&E) enterprises with secure workflows for collaborating and sharing content.

DAX Production Cloud, from Prime Focus Technologies, has a new Asset Share feature that streamlines collaboration and distribution of assets for every department—from on-set production and post to marketing, and everything in between. Asset Share allows content creators to create, view and distribute content with efficiency and speed. It also enables users to collaborate seamlessly and share sensitive content with both DAX and non-DAX users in a fast, simple and secure manner—through links that automatically expire when desired. This will remove major barriers experienced by core creatives, many of who are not named users on the asset management system.

Based on the patented “DAX with Digital Dailies” technology, DAX Production Cloud provides a single interface for all those involved in the production supply chain. It serves as a singular repository for all media and ancillary files, and offers a robust player and online NLE, along with powerful tools to share, collaborate and manage production. These tools include on-set dailies, post production cuts, editorial, VFX (pull downs), marketing (trailers), localization and distribution (screeners). The software supports workflows for all variants of both scripted and unscripted content.

Other upgrades include: an Administration tool that gives users more control; basic and custom folder structures; watermarking variation; and email/notification settings. In addition, the software’s Virtual Playlist Editor delivers a cloud-based NLE that can be used to create custom playlists for all teams (including compiling selects, circle takes, promo/marketing clips and sizzle reels).

The updated version of DAX Production Cloud is also available via mobile app— Android and iOS—with an offline option to download videos and watch later. This allows users to access and review content anytime, anywhere. In addition, content creators can leverage the software’s Secure Screeners tool for sending out press, sales and award screeners to large groups of reviewers with total security.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

The Proven Essentials to Ensure an Effective UI

Innovation in the media and entertainment industry is at an all-time high with devices, backend technologies, operating systems and consumer behaviors constantly evolving. A key element of this evolution is how viewers see, experience, navigate and consume the content they…

Articles You May Have Missed – January 31, 2018

With new challenges around every corner, broadcasters need all the help from technology they can get. In these two articles, tips to using viewer and audience data more effectively and ways to better measure a viewer’s quality of experience a…

Viewpoint:  Content Overload: Ensuring Your Programmes Stand Out Amidst the Noise

Last year, more than 400 original series hit the small screen. With no signs of slowing; predictions suggest 2017 could beat records, with over 500 programmes launched. It’s now possible for companies to make video easily accessible online and with the widespread a…

Pay TV Analytics Market Set to Double in Five Years Through Unified Data Collection

Competition in pay TV will drive rapid growth in the video analytics market to reach $3.7 billion by 2022, more than double the $1.8 billion of 2017.

Extreme Networks Deploys Wi-Fi and Wi-Fi Analytics for Super Bowl LI

Extreme Networks is the official Wi-Fi and Wi-Fi Analytics provider of Super Bowl LI.