Singapore’s Hoods Inc. Goes With EditShare

EditShare Flow, XStream EFS and Ark are deployed at the producer which makes shows like City Sharks, Knockout and Yolo Pronto.

Esan Sivalingam, CEO and Co-Founder at Hoods Inc. comments, “With the legacy set up, staff were often tied up with duplicating rushes and other content then consolidating back to finalize projects. It was just inefficient. Now with EditShare as the media foundation, we have been given back the valuable commodity of time into our production schedule.”

Deanna Tan, Head of Post Production at Hoods Inc. says, “With EditShare, the media is connected to the right staff moments after it arrives at the facility. We can sit down at any workstation and use Flow to review the rushes and provide feedback to editors who can collaborate with colleagues easily through project sharing. But the most important aspect is that EditShare provides the flexibility to expand. Should we need more storage or need to move into the cloud, it’s as simple as adding a node or module. This is critical for our business as we grow.”

Flow production asset management provides Hoods Inc. with a media management layer across storage and archive pools with tools to search, browse, view metadata, log, create sub-clips and add markers. Producers and assistants can assemble storyboards or organize media into projects, folders, and sequences, which can then be retrieved by editors with a drag and drop of files into their NLE. Project sharing capabilities of the XStream EFS shared storage platforms enable editors to collaborate on projects and quickly evolve narratives. Ark rounds out the end-to-end workflow with integrated backup and archiving for a fully connected workflow from ingest to final output.

Tan comments, “With Ark, we can move the content off our XStream EFS server and recall it fully or partially at any time. This is crucial when it comes to managing rushes. Before EditShare, we’d always have two copies of rushes stored on two different hard disks (as backups). We kept track of the media contents in a spreadsheet. To pull content from the archive, our editors would have to look at an excel sheet and then manually search the hard disk that contained the project or rushes, and then copy the media to the main storage.

“Today is completely different. Once filming is completed, we can input our rushes into the system and schedule it for scanning into Flow and onto the EFS shared storage solution so everyone can browse the content. We can also simultaneously schedule it for Ark, giving us that backup copy immediately. Unlike before, all of the media is indexed and metadata captured automatically making content searchable across Flow, EFS, and Ark.” 

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