Prime Focus Updates CLEAR Media

PFT launch the latest updated version of CLEAR’s DAX Production Cloud

The latest version of DAX Production Cloud delivers a new Asset Share feature that enables users to collaborate with each and share sensitive content with both DAX and non-DAX users, through links that automatically expire when you need them to. This will remove major barriers experienced by core creatives, many of whom are not named users on the asset management system.

Other upgrades include an Administration tool, which gives users more control than any other production system, according to PFT. From basic to completely custom folder structures to any conceivable watermarking variation to email/notification settings and more, DAX Administration is as simple or as granular as users need it to be. Lastly, the software’s Virtual Playlist Editor delivers a cloud NLE to create custom playlists for all teams – including compiling selects, circle takes, promo/marketing clips and sizzle reels.

“PFT has always focused on improving speed, usability, security and ease of operations across the supply chain for its customers,” said Amer Saleem, VP, Product Management, Prime Focus Technologies.

“DAX Production Cloud’s new Asset Share feature remarkably streamlines collaboration and distribution of assets for every department – from on-set production and post to marketing and everything in between. Asset Share, along with other significant enhancements will further empower content creators to create, view and distribute content with far greater efficiency and speed.”

The updated version of DAX Production Cloud is also available via mobile app with an offline option to download videos and watch later – enabling users to access & review content anytime, anywhere. In addition, content creators can leverage the software’s powerful Secure Screeners tool for sending out press, sales and award screeners to large groups of reviewers with total security.

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