Pixel Power Presents Virtualized Automation at BroadcastAsia

​The Rohde & Schwarz-owned Pixel Power is showcasing its two newest, virtualizable software products, alongside its full range of creation and playout automation systems.

The two new software products, being seen in Asia for the first time, are CREATE, an application for building graphics templates, and StreamMaster PRODUCE, which fulfils and delivers graphics in real time, supporting multiple channels and multiple operators.


These new products add to the solution set which is based on two technology platforms from Pixel Power: StreamMaster Media Processing and Gallium Workflow Orchestration. These platforms are constructed using a ‘function-block’ architecture, allowing solutions to be compiled which precisely meet the needs of each individual user, while providing the optimum use of processing power for maximum efficiency.

The architecture is virtualizable and can be implemented in dedicated appliances in the machine room, in a corporate data centre or in the cloud. This allows systems right up to full premium channel playout in the cloud to be created, can be easily configured or reconfigured as needs change.


“Consumers today expect to be able to see their favourite channels on air and online, in seamless quality,” said James Gilbert, CEO of Pixel Power. “That means media companies have to turn content around very quickly from linear playout to catch-up and video on demand services, adding the appropriate branding and messaging as they do so.

“The only way to do this is with a singular approach that takes the building blocks of the channels and constructs each output perfectly,” Gilbert explained. “Our virtualizable platform is the simplest route to achieve this at any scale, allowing them to define their own workflows and deliverables, and modify and update those definitions at any time.

“Solving the technical challenges our customers face in the software defined world is one of the most interesting and most exciting things we do at Pixel Power. What is really important is doing so in a way which is operationally convenient and commercially affordable.”

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Data Recording and Transmission - Part 10: The Hard Disk Drive – Increasing Density

The hard disk drive rapidly converged on the concept of one head per surface with all of the heads moving together on a common positioner.

Data Recording and Transmission: The Hard Disk Drive - Part 9

We call them hard disks to distinguish them from floppy disks. As the latter have practically died out as a result of progress in solid-state storage such as flash memory, it is probably not necessary to specify that disks are…

Essential Guide: Immersive Audio Pt 2 - Immersive Audio Compatibility

Immersive audio has the great potential to transform our human listening experience, captivate our imagination, and inspire our inventiveness.

Essential Guide:  Immersive Audio Pt 1 - An Immersive Audio Primer

Part one of this four-part series introduces immersive audio, the terminology used, the standards adopted, and the key principles that make it work.

TV’s ‘Back to the Future’ Moment?

Philo T. Farnsworth was the original TV pioneer. When he transmitted the first picture from a camera to a receiver in another room in 1927, he exclaimed to technicians helping him, “There you are – electronic television!” What’s never been quoted but lik…