Pixel Power Presents Virtualized Automation at BroadcastAsia

​The Rohde & Schwarz-owned Pixel Power is showcasing its two newest, virtualizable software products, alongside its full range of creation and playout automation systems.

The two new software products, being seen in Asia for the first time, are CREATE, an application for building graphics templates, and StreamMaster PRODUCE, which fulfils and delivers graphics in real time, supporting multiple channels and multiple operators.


These new products add to the solution set which is based on two technology platforms from Pixel Power: StreamMaster Media Processing and Gallium Workflow Orchestration. These platforms are constructed using a ‘function-block’ architecture, allowing solutions to be compiled which precisely meet the needs of each individual user, while providing the optimum use of processing power for maximum efficiency.

The architecture is virtualizable and can be implemented in dedicated appliances in the machine room, in a corporate data centre or in the cloud. This allows systems right up to full premium channel playout in the cloud to be created, can be easily configured or reconfigured as needs change.


“Consumers today expect to be able to see their favourite channels on air and online, in seamless quality,” said James Gilbert, CEO of Pixel Power. “That means media companies have to turn content around very quickly from linear playout to catch-up and video on demand services, adding the appropriate branding and messaging as they do so.

“The only way to do this is with a singular approach that takes the building blocks of the channels and constructs each output perfectly,” Gilbert explained. “Our virtualizable platform is the simplest route to achieve this at any scale, allowing them to define their own workflows and deliverables, and modify and update those definitions at any time.

“Solving the technical challenges our customers face in the software defined world is one of the most interesting and most exciting things we do at Pixel Power. What is really important is doing so in a way which is operationally convenient and commercially affordable.”

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