Telestream and Nice People At Work Join to Offer Consumer Impact Analysis

Telestream has joined with a company called Nice People At Work (NPAW), specializing in big data and video intelligence software, to combine and jointly market their respective video monitoring and analytics platforms. With the new solution, both companies said, broadcasters and media companies can make smarter decisions faster in live and file-based video network environments by leveraging this end-to-end monitoring and management features.

Telestream and NPAW have been working together for several months and initial integration between their two systems is already in place with more co-development slated for later this year. The technology partnership brings together both companies’ video monitoring platforms — Telestream iQ and YouBora Analytics — to allow the combined analytics results to be viewed on either system’s user interface.

The integration of the two systems focuses on the issue of client level analytics within video streaming environments looking at impact analysis. When the Telestream iQ system identifies issues within a streaming hierarchy, using YouBora, the client can correlate the errors with fluctuations in subscriber volumes, engagement and business impact.

When the Telestream iQ system identifies issues within a streaming hierarchy, NPAW’s YouBora Analytics correlates the errors with fluctuations in subscriber volumes, engagement and business impact.

When the Telestream iQ system identifies issues within a streaming hierarchy, NPAW’s YouBora Analytics correlates the errors with fluctuations in subscriber volumes, engagement and business impact.

Calvin Harrison, President of the Video Quality Monitoring and Analytics Business at Telestream, said that with this integration, the technology solution can identify issues upstream in the video distribution chain and accurately assess how many people downstream are being affected.

“By combining iQ monitoring and YouBora Analytics we take the guess work out of live and file streaming business operations,” Harrison said. “A customer will know that they lost a portion of their audience and they will be able to attribute this loss of a specific fault within their delivery chain.”

Sergi Vergés, COO and co-founder of NPAW, said that content providers and telco operators asked for a solution to precisely understand and correlate the performance of their full streaming architecture — from encoding to packaging to CDN origin, and every single CDN node, correlated with the end-user experience.

With YouBora Analytics' end-user monitoring combined with Telestream's iQ information collected outside the device, the impact of playback issues caused across the entire delivery chain can be identified and assessed. YouBora’s ability to process and analyze data adds a layer of business intelligence to help content providers make data-driven decisions and optimize platform performance to create engaged users.

Through this integration, Telestream and NPAW can work with customers at many different levels within their organization from sales and marketing teams through to technical engineers tasked with maintaining QoS and QoE across their video networks. The accessibility of data from both systems enables smarter decisions to be made faster on their end-to-end network solution.

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