Seven News Launches Website With Vizrt At Seven News Bureaus In Australia

Seven News, the news division of Seven West Media, one of Australia’s leading integrated media companies, has installed visual storytelling software from Vizrt in all of Seven West Media’s hubs in the country’s major cities to quickly create branded content and publish it simultaneously across multiple online platforms.

Andrew Anderson, Head of Operations at Seven West Media said Viz Story was deployed to help its journalists, producers and production teams create content for Seven News’ newly launched 7news.com.au website.

We use Viz Story to quickly publish branded video to the site,” he said. “We will soon use more of the Viz Story capabilities to publish direct to multiple platforms such as YouTube, Twitter and Facebook.”

Seven West Media hubs Sydney, Melbourne, Adelaide, Perth, Canberra, Maroochydore and Brisbane have now all included Viz Story into their workflows. These installations also include live ingest capture with the capability to edit content during the ingest process with growing file and clip up capabilities, ensuring fast turn-around of broadcast news segments.

The installation of Vizrt's Viz Story at Seven News was part of a larger digital campaign to publish more content online than terrestrial, with an internal network wide initiative to publish 250 videos a day. During a recent breaking news event in Christchurch, New Zealand they published 30 videos a day from Sydney alone.

Mat Cooley, Head of Viz Design Group at Seven West Media said that Viz Story allows his teams across their seven different Australian locations to use Viz Artist for regular studio content as well as Internet content.

“Viz Story also gives digital video producers all the tools they need to make the creative process seamless; using templates made by our Viz Artist team gives us control over 7News.com.au branding,” he said.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

OTT - What and Where to Monitor – Part 3

In the last two articles in this series we looked at why we need to monitor in OTT. Then, through analysing a typical OTT distribution chain, we sought to understand where the technical points of demarcation and challenges arise. In…

NAB 2019 – Technology vs Consolidation

Giving his unique view on NAB2019, Gary Olson considers and scrutinizes the big moving trends of consolidations, and casts clarity on the cloud, ATSC 3.0, and AI.

Why We Need OTT Monitoring – Part 2

In the previous article in this series, “Understanding OTT Systems”, we looked at the fundamental differences between unidirectional broadcast and OTT delivery. We investigated the complexity of OTT delivery and observed an insight into the multi-service provider silo culture. In thi…

Data Recording and Transmission: RF

In part 8 of the series “Data transmission and storage”, consultant John Watkinson looks at some of the intricacies of RF transmission.

Essential Guide: When to Virtualize IP

Moving to IP opens a whole plethora of options for broadcasters. Engineers often speak of the advantages of scalability and flexibility in IP systems. But IP systems take on many flavors, from on-prem to off-prem, private and public cloud. And…