The installation of Viz Story at Seven News was part of a larger digital campaign to publish more content online than terrestrial.
Seven News, the news division of Seven West Media, one of Australia’s leading integrated media companies, has installed visual storytelling software from Vizrt in all of Seven West Media’s hubs in the country’s major cities to quickly create branded content and publish it simultaneously across multiple online platforms.
Andrew Anderson, Head of Operations at Seven West Media said Viz Story was deployed to help its journalists, producers and production teams create content for Seven News’ newly launched 7news.com.au website.
“We use Viz Story to quickly publish branded video to the site,” he said. “We will soon use more of the Viz Story capabilities to publish direct to multiple platforms such as YouTube, Twitter and Facebook.”
Seven West Media hubs Sydney, Melbourne, Adelaide, Perth, Canberra, Maroochydore and Brisbane have now all included Viz Story into their workflows. These installations also include live ingest capture with the capability to edit content during the ingest process with growing file and clip up capabilities, ensuring fast turn-around of broadcast news segments.
The installation of Vizrt's Viz Story at Seven News was part of a larger digital campaign to publish more content online than terrestrial, with an internal network wide initiative to publish 250 videos a day. During a recent breaking news event in Christchurch, New Zealand they published 30 videos a day from Sydney alone.
Mat Cooley, Head of Viz Design Group at Seven West Media said that Viz Story allows his teams across their seven different Australian locations to use Viz Artist for regular studio content as well as Internet content.
“Viz Story also gives digital video producers all the tools they need to make the creative process seamless; using templates made by our Viz Artist team gives us control over 7News.com.au branding,” he said.
You might also like...
NASCAR Productions, based in Charlotte NC, prides itself on maintaining one of the most technically advanced content creation organizations in the country. It’s responsible for providing content, graphics and other show elements to broadcasters (mainly Fox and NBC), as w…
New England Patriot quarterback, Tom Brady, entered Mercedes Benz stadium in Atlanta, GA on February 3rd having already won five Super Bowl games. And through four-quarters of play, all delivered by a television crew of hundreds of technicians, sports casters…
In their latest hyper-realistic VR weather warning, The Weather Channel helps viewers better understand the potential dangers created by ice storms.
Captivating 3D graphics and electronically inserted field images have become a hallmark of every major live sporting event, but CBS Sports hopes to raise the bar during this year’s NFL Super Bowl LIII telecast on February 3, 2019. The sports network’s g…
Behind the more than 100 television cameras and an arsenal of the most advanced broadcast technology ever assembled, the anchors reporting the 53rd Super Bowl will concentrate on the ancient art of storytelling.