Media Exchange Solution "acts like a content hub in the cloud"
MAM developer VSN says it is focused on interoperability, intuitive ease of use, flexibility and increased efficiency ahead of Broadcast Asia.
Nicholas Morgan, Sales Director for the APAC region at VSN, says, “Those themes are incorporated across all the products we’ll be showcasing at Broadcast Asia. Visitors will be able to see how they can improve the management of their activities, improve productivity, improve processes through automation and improve the integration between systems and departments – enabling them to extract maximum value from their assets.”
The VSN booth will feature a number of newly-announced products, including the Media Exchange Solution. This "acts like a content hub in the cloud" (but can also be hosted on-premise) and addresses situations in which media content needs to be exchanged, managed and available to more than one location.
“Our customers are looking to replace time-consuming, inefficient manual tasks, replacing them with automated, centralized communications that can deliver greater efficiency, productivity and flexibility,” continued Morgan. “That’s exactly what Media Exchange is designed to do.”
Also new for Broadcast Asia is VSN NewsConnect, an HTML5 plugin for NRCS that enables users to create a news production environment. It is designed to simplify and increase the speed at which news is generated by eliminating the need for users to work with, and switch between, different tabs and interfaces. Users can also preview in real time how final stories - including graphics and video – will look.
“Broadcast/media companies are increasingly looking for the interoperability that delivers greater flexibility while reducing operating costs,” said Morgan. “Because NewsConnect is MOS-compatible, it is also brand-agnostic – allowing users to combine it with best-of-breed third party systems and to unify their workflows for news and live production.”
The VSNExplorer MAM also now allows automatic metadata detection and advanced cataloguing functionalities such as facial recognition and the identification of objects, places, music, voice or audio effects. It can also detect action and correlate that action with verbs and relevant terms; identify entities, political parties, logos and brands; and even analyse sentiment and emotions, either positive or negative.
“VSNExplorer MAM provides our customers with the opportunity to take advantage of their own on-premise AI capability, improving the accuracy of results while maximising the security of data,” concluded Morgan.
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