Red Bee Media To Supply Metadata For Automated Television Advertising Offering From Videa In The U.S

Red Bee Media has entered into a multi-year agreement with U.S. based Videa, to supply textual metadata aimed at providing a comprehensive source for programming and ratings estimates for automated TV sales.

The partnership promises significant growth opportunities, as data becomes a more important piece of the television sales process.

As part of their offering Videa enables its platform to use innovative forecasting algorithms which are created through machine learning. To optimize its algorithmic data services offerings, the company will include textual metadata from Red Bee Media in their next generation system.

Red Bee Media will be providing forward-looking textual scheduling data up to 14 days in advance and 30 days backward as well as archived data from our database covering up to one year of television scheduling data. Videa will be able to use this data to provide network programming changes and algorithmic ratings estimates for automated linear TV sales over its platform.

“Red Bee Media proved to be the right partner for us and we are looking forward to continue innovating — leveraging this data to make broadcast TV easier to buy and sell. Red Bee Media has an extensive supply of analytical data, with years of archived data coverage, which will help us to provide a comprehensive source of truth for programming and ratings estimates.”
— Brett Adamczyk, Vice President, Business Development and Strategy, Videa
“We are looking forward to supporting Videa in their future growth and we are happy that they saw the power and potential in our offering. Red Bee Media provides full support for any analytical advertising-based platform throughout North America and Europe and this contract is a testament to its strength.”
— Chris Stark SR, Head of Sales, Red Bee Media North America
Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Essential Guide:  Practical Broadcast Storage

Ground breaking advances in storage technology are paving the way to empower broadcasters to fully utilize IT storage systems. Taking advantage of state-of-the-art machine learning techniques, IT innovators now deliver storage systems that are more resilient, flexible, and reliable than…

Practical Broadcast Storage - Part 3

Artificial Intelligence (AI) has made its mark on IT and is rapidly advancing into mainstream broadcasting. By employing AI methodologies, specifically machine learning, broadcasters can benefit greatly from the advances in IT infrastructure innovation and advanced storage designs.

Practical Broadcast Storage - Part 2

Broadcast systems are renowned for their high speed and high capacity data demands. Up to recently, they relied on bespoke hardware solutions to deliver the infrastructure required for live real-time uncompressed video. But new advances in IT data storage have…

Practical Broadcast Storage - Part 1

Broadcast and IT technology collaboration is continuing its journey with the cross-over between them becoming ever clearer. Storage is a major growth area with advanced methods achieving greater efficiencies and resilience. And as broadcast repeatedly demands more and more capacity,…

Ericsson Sells Majority Stake in Media Solutions But Retains Services

Ericsson has at last settled the immediate future of its media activities after almost a year of review, retaining full control of its Red Bee Media services business while selling off a majority 51% of its Media Solutions division.