Telestream Wirecast Integrates Limelight For Live Video Streaming

Wirecast is now the preferred video production software for producing live content delivered over Limelight’s Content Delivery Network (CDN).

Limelight MMD Live can also work with AdSparx automated ad break detection and server-side ad insertion capabilities that provides a premium broadcast TV-like advertising experience.

“The combined solution makes it easy for Wirecast users to implement low latency delivery with integrated, personalized ad insertion for the content they produce,” says Mark Wronski, Vice President of Corporate Transformation at Telestream. “Limelight's MMD Live simplifies the process of delivering live video in the correct video format to every user device through cloud-based transcoding and transmuxing that offloads computationally complex tasks from users’ environments.

A key driver within Telestream for this collaboration is its ability to give Wirecast users access to new revenue streams by selling ads to further monetize their content.

“Other than ads managed and controlled by social media platforms, there has not been a path to provide Wirecast users with their own server-side ad insertion before – which is reliant on a CDN partner’s involvement, so this is truly enabling groundbreaking functionality for our present and future Wirecast users.”

Stephanie Gaines, Senior Director of Product Management at Limelight Networks: “We’re glad to be working with Telestream to help reduce workflow complexity for customers and meet the growing demands for the highest quality video viewing. By integrating live streaming production with Limelight content delivery, content providers can now deliver the best viewing experience across devices and increase monetization of live streaming content.”

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Essential Guide:  Immersive Audio Primer – Part 1

Part one of this four-part series introduces immersive audio, the terminology used, the standards adopted, and the key principles that make it work.

TV’s ‘Back to the Future’ Moment?

Philo T. Farnsworth was the original TV pioneer. When he transmitted the first picture from a camera to a receiver in another room in 1927, he exclaimed to technicians helping him, “There you are – electronic television!” What’s never been quoted but lik…

Remote Production: Synchronizing Video Sources Over The Internet

Live broadcasts are seen as nirvana in terms of attracting an audience. Presenting a live event, especially sports, in real-time and high quality, draws audiences like no other content. Yet, successfully originating these broadcasts is often both expensive and complex. ​A…

Cost-effective IP Contribution and Distribution

Saving dollars is one of the reasons broadcasters are moving to IP. Network speeds have now reached a level where real-time video and audio distribution is a realistic option. Taking this technology to another level, Rohde and Schwarz demonstrate in…

IMF - Interoperability and Content Exchange Made Easy

As the television business has become more global, and evolving consumer devices spawn the need for ever more formats, there has been an explosion of the number of versions that are needed for an item of content. The need to…