Wirecast for personalized ad insertion
Wirecast is now the preferred video production software for producing live content delivered over Limelight’s Content Delivery Network (CDN).
Limelight MMD Live can also work with AdSparx automated ad break detection and server-side ad insertion capabilities that provides a premium broadcast TV-like advertising experience.
“The combined solution makes it easy for Wirecast users to implement low latency delivery with integrated, personalized ad insertion for the content they produce,” says Mark Wronski, Vice President of Corporate Transformation at Telestream. “Limelight's MMD Live simplifies the process of delivering live video in the correct video format to every user device through cloud-based transcoding and transmuxing that offloads computationally complex tasks from users’ environments.
A key driver within Telestream for this collaboration is its ability to give Wirecast users access to new revenue streams by selling ads to further monetize their content.
“Other than ads managed and controlled by social media platforms, there has not been a path to provide Wirecast users with their own server-side ad insertion before – which is reliant on a CDN partner’s involvement, so this is truly enabling groundbreaking functionality for our present and future Wirecast users.”
Stephanie Gaines, Senior Director of Product Management at Limelight Networks: “We’re glad to be working with Telestream to help reduce workflow complexity for customers and meet the growing demands for the highest quality video viewing. By integrating live streaming production with Limelight content delivery, content providers can now deliver the best viewing experience across devices and increase monetization of live streaming content.”
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