​Object Matrix Sees Sense

Object Matrix new analytics, monitoring and statistics tool is called Sense.

With the strapline “Making Sense of your Media Assets” Sense is a framework that can also deliver monitoring, analytics and statistics to alternative dashboards or that can be used stand alone as the central place to view and analyse how assets are being used.

Jonathan Morgan, CEO of Object Matrix explained, “Hybrid cloud opens up new opportunities for extending your storage on-prem through to the public cloud. With Sense you can both cost optimise where media data is stored as well as garner an overview of which assets you are using and which assets are under-utilised.

“Additionally, analytics are coming under renewed focus with modern image recognition algorithms able to better inform the admin what types of assets they actually own. For a post-production house the ultimate aim might be ‘how much did this production cost me to post-produce?’, for a broadcaster the question might be ‘how much value do I have in my media library?’”

Sense is being delivered as a multi-phase project, the first stage of which was demoed at NAB.

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