​MainConcept Accelerates HEVC Encoding with NVIDIA RTX GPUs

MainConcept licenses codec technologies, such as SDKs, to software vendors including Adobe, Autodesk, Sony and MAGIX who in turn use it to build video transcoders, live encoders, editing applications, streaming servers and cloud services.

Until now, MainConcept users had the choice between using either MainConcept’s algorithms or opting for best encoding speed through pure hardware encoding to achieve the highest quality video. The new release adds a hybrid encoding mode, allowing the user to get the best of both worlds. MainConcept software controls the encoding power of the GPU, “drastically reducing” CPU load to allow finer-grained control over the encoding process.

“This approach accelerates the most frequently used operating points for OTT encoding, where high density and pristine video quality is required,” said Deacon Johnson, SVP of Sales at MainConcept. “This new generation of GPUs enables us to implement the hybrid solution that we’ve always dreamed of. The speed and quality increase at OTT-relevant encoding sizes and bitrates is what the market has been waiting for.”

“Combining MainConcept’s expertise in bitrate handling and encoding quality with the processing power offered by the NVIDIA Video Codec creates an exciting solution for OEMs,” said Andrew Page, Manager of M&E Advanced Technology at NVIDIA.

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