Primestream Improves Its MAM Tech

The firm’s Dynamic Media Management platform now has extended functionality and increased performance with APIs integrated with Artificial Intelligence. Visitors can also check out a new review and approval platform.

To help address the need to capture an ever-increasing amount of content from a growing range of sources, Primestream says it will introduce Media I/O, described as an “easy to use desktop application that facilitates the management of both IP and SDI streams through a single platform.” The Media I/O platform features a new Multi-Viewer module for viewing all IP sources together with the ability to record, play, produce and publish video streams originating in different formats such as HLS, RTSP, DASH, NDI, and SMPTE IP feeds, as well as traditional SDI signals and HLS signals from bonded cellular devices.

NAB visitors will also be able to preview the latest beta of Review Hub, which Primestream says is paving the way for users to securely share and collect feedback on media across their organization and with external collaborators via a web-based browser interface.

The review and approval platform can help customers share content with extensive privacy controls by way of watermarking, password protection and time specific expiration of shared links. Additionally, Review Hub enables users to add frame specific markers with metadata, which then synchronizes back to the Xchange platform or through the extension panel for Adobe Creative Cloud.

Further, APIs for AI will help enrich media assets inside the Primestream MAM with facial and object recognition, speech to text transcription, sentiment analysis, and more.

Additionally, Primestream will reveal extended integrations with Adobe Creative Cloud through a new graphic-centric asset management workflow to assist graphics, visual FX and motion teams to locate, manage, and import assets, as well as register projects without ever needing to leave Adobe suites.

Claudio Lisman, President and CEO, Primestream: “We have 20 years of industry experience and technical expertise gained from listening to our customers and developing simple and efficient solutions. This has never been more evident than in our latest enhancements.”

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