NAB 2019 BEIT Sessions to Examine Cloud Solutions

Multiple sessions that address the use of cloud technology are available to NAB 2019 BEIT conference registrants.

The sessions will review particular challenges presented by broadcast, media and production workflows and the presenters will focus on how the cloud can be leveraged as a solution.

One paper, "Automated Distribution Servicing for TV Everywhere" will be presented by Vamalesh Melwani, vice president of product line management at Prime Focus Technologies. It is part of the Broadcast Engineering and Information Technology (BEIT) Conference at NAB 2019. The session will be held Sunday, April 7 in N260-A from 10:40 a.m. until 12 noon.

Melwani's paper will illustrate how fulfillment challenges can be solved by leveraging the powerful combination of automation, artificial intelligence (AI), work order management and cloud technology. The proposed solution can manage deliveries across the media ecosystem, including OTT/VoD platforms, cinemas and social media.

The strategy connects all stakeholders across the content supply chain, assesses missing inventory on the basis of what is required in a package vs. what is available in the MAM. Such a solution auto-generates work orders for creation of missing elements.

Other cloud-enabled features include BOTs that package and deliver content to popular platforms, delivery of content to multiple destinations at one go and delivery of packages in increments.

Vimalesh Melwani heads product management at Prime Focus Technologies. During his tenure, he has been closely involved in product development and customer implementations for various media and entertainment (M&E) organizations.

​Vimalesh Melwani, product management, Prime Focus Technologis

​Vimalesh Melwani, product management, Prime Focus Technologis

Cloud-Sourced Live Video

Simultaneously, another presentation, "Cloud Ingest of Live Video – An open approach to RIST, SRT and Retransmission Protocols" will take place at N260-B on Sunday, April 7, from 10:40 a.m. until noon.

This presentation focuses on the fact that most broadcasters are now on a journey to cloud-based production and distribution, with many moving live tasks like news production and playout to the cloud.

In such a transition, live ingest becomes a challenge. Getting live content from where an event happens into someone else’s data center means crossing public infrastructure. Even leased cloud connectivity cannot compare to existing media networks in terms of quality and reliability.

Therefore, additional transport protection such as retransmission is needed. There are multiple retransmission initiatives today, all aiming to solve professional media transport over the internet and into the cloud.

From the open source protocol SRT and the VSF standardized RIST/TR-06, there are several proprietary protocols that can accomplish this. While theoretically the industry could elect a “winner” that everyone implements, experience and tests show that not all retransmission solutions are equal. They provide fundamentally different characteristics and are therefore suitable for different use cases.

​Love Thyresson, head of internet media transport and contribution product line at Net Insight, will present an overview of challenges and offer some solutions in his paper.

​Love Thyresson, head of internet media transport and contribution product line at Net Insight, will present an overview of challenges and offer some solutions in his paper.

Want to know more about this year's BEIT Conference? Click the link here to see the official schedule along with a snippet of information about each presentation.

Would a free exhibit's pass help? Click this link or image below and enter the code MP01 at the correct prompt.

Here are some additional articles about Broadcast Engineering and Information Technology (BEIT) sessions taking place at NAB 2019 in which you may be interested.

Need a free exhibit hall pass? Click on this link.

Need a free exhibit hall pass? Click on this link.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

TV’s ‘Back to the Future’ Moment?

Philo T. Farnsworth was the original TV pioneer. When he transmitted the first picture from a camera to a receiver in another room in 1927, he exclaimed to technicians helping him, “There you are – electronic television!” What’s never been quoted but lik…

IP Showcase Returns to IBC2018

From theory to implementation, this second year of the IP Showcase and Theater at IBC2018 is should be on everyone’s schedule.

Google Leaves RDK Trailing with Android TV Operator Tier

Android TV is finally being adopted on a large scale by pay TV operators three years after its launch and seven years on from the original unveiling of its predecessor Google TV. One casualty could be the RDK (Reference Design…

Post NAB 2018 - A Different Perspective

Whether the exhibits and technology would represent more hype than promise was a key question going into NAB 2018. Attendees expected developments on ATSC 3.0 and the industry’s migration toward IP infrastructures. Perhaps most surprising was the high level of interest i…

2018 NAB Show Highlights Complex State of the Industry

Following numerous private conversations and panel discussions at the recent 2018 NAB Show, it’s become clear that broadcasters are being challenged like never before to hold the line on CapEx spending while delivering more content across their linear platforms. Because o…