Japan’s Jupiter Telecommunications picks Verimatrix for analytics

Japan’s largest cable operator Jupiter Telecommunications (JCOM) has selected Verimatrix as its provider of analytics relating to audience behavior and content consumption.

The Telco is deploying Verimatrix’ s Verspective Intelligence, providing dashboards and visualization tools to help improve decision making relating to personalization, content consumption and overall service performance.

JCOM selected Verspective Intelligence, the latest enhancement to the Verspective Analytics suite, to generate usage reporting and analysis for its VOD services, providing all round views of networks and devices used by its 3.8 million subscribers across Japan. JCOM said it wanted to maximize network performance and optimize subscriber experience to boost revenue generation.

“In order to maintain our position in a constantly changing environment, it is imperative for JCOM to fully capitalize on new opportunities to better understand our subscribers,” confirmed JCOM General Manager, Technology Operation Division, Naoki Kobayashi. “Verspective Intelligence provides the intelligence we need to stay alert of the performance of our VOD content and the impact of marketing efforts. It also gives us the option to determine potential network inefficiencies and subscriber viewing habits.”

Verspective Intelligence extracts data from delivery systems about VOD content for data analysis and reporting on system and content performance. Because the Software-as-a-Service (SaaS) analytics platform will be deployed via the Verimatrix Secure Cloud, it should also reduce capital and operating expenditures. The platform can then be enhanced to collect and normalize data from subscriber devices in the future by exploiting the Verspective RT data collection package. According to Verimatrix, this would enable more precise segmenting of subscribers on the basis of how they engage with the service.

Concurrent Content Solutions Corporation (CCSC), a reseller of the Verspective suite, is assisting Verimatrix with systems integration for the project, drawing on its knowledge of JCOM’s VOD and back office system. 

You might also like...

Field Report: The day we used the public internet for backhaul on a budget.

Public internet-based remote TV production adds new critical monitoring points to avoid digital cliffs.

The World Of OTT (Quality Assurance Pt2) - Monitoring From The Network Side

Part 1 of this series described how network-side QoE (Quality of Experience) measurement is fundamental to proactively assuring the quality of OTT services. At its core, the network-side can be an early warning system for QoS, which in turn correlates to…

HDR For Cinematography - Part 1

High dynamic range and wide color gamut combined with 4K resolution and progressive frame rates have catapulted broadcast television to new levels of immersive experience for the viewer. As HDR and WCG are relatively new to television, we need to…

Broadcasters Should Learn From Fastly Internet Outage

Broadcasters such as the BBC and CNN were among major casualties of the recent global internet outage involving Californian CDN provider Fastly, which will lead to re-evaluation of measures to reduce impact of such disruptions in future.

Now A Trusted Technology, AI Streamlines Video Production And Delivery Workflows

There was a time when the mere mention of bringing artificial intelligence (AI) and machine learning into the media industry brought visions of robots replacing humans. Today that is certainly not the case—although we might be getting close: I s…