Wednesday at the HPA Tech Retreat—The Future, the Fakes and HDR

With Mark Schubin kicking off today’s HPA sessions expounding on the “Technology Year in Review”, and ending up with “A Review of the Day” from Jerry Pierce and Leon Silverman, there will be a whole lot of information dispersed and discussed in between.

After a round of Breakfast Roundtables beginning at 7:30 AM this morning, featuring the likes of Anthony Howe from Microsoft Azure, Kevin Scott of Signiant, Adrian Goman from Ownzones Connect, and Peter Symes from Symes TV who is a key player in the TLX time code project (just to name a few of the dozens sharing coffee), Seth Hallen of the HPA will give a brief welcome to the assembled attendees at the JW Marriott Desert Springs Resort & Spa.

Then Mark Schubin, who is one of those responsible for putting this whole shebang together as the Program Maestro, will prognosticate with wit and insight on his view of “Technology Year in Review”.

Mark Schubin

Mark Schubin

“I’m going to be as up-to-date as possible, so I probably won’t finalize my presentation until last night,” Schubin said. “But one topic that struck me as significant this year is that sports betting has been legalized by the Supreme Court, so suddenly latency in streaming has become a costly topic for those who don’t pay attention.”

There’s a good chance Schubin’s scope will range from what is happening at Netflix, especially the challenge of password sharing, to the reality that dumb TV’s are currently more expensive than smart TV’s (because they don’t let the content providers harvest data).

Notice the flying drone delivering popcorn

Notice the flying drone delivering popcorn

“I’m also going to be talking about a floating movie theater, where people can watch films in mid-air,” he said. “It’s called ‘Cinema in the Sky’ with the audience literally suspended from a balloon.”

If we’re lucky, Schubin will also talk about QuadrigaCX, a Canadian cryptocurrency exchange, which lost access to $190 million worth of customer crypto after the founder, Gerald Cotton, died--taking all of the account passwords with him to the afterlife.

Although that may have scant to do with the broadcast biz, I’ve never spent a single minute with Mark Schubin that wasn’t mesmerizing.

He will also intro this morning's 10:00 AM panel moderated by ETCenric’s Debra Kaufman on ”Deep Fakes”, a term Wikipedia has conjured up out of “deep learning” and “fake”. The experts Kaufman has gathered, including Marc Zorn of HBO, Oles Petriv from Video Gorillas, and Ed Grogan representing the Department of Defense (yes, our DOD!) will talk about the disturbing development allowing AI tools to cobble together fake news from audio and video snippets using actors, personalities and even politicians who, though long dead, can be made to look very much alive.

At 10:45, another highlight of the morning will be Netflix’s Rohit Puri describing the Netflix Media DataBase (NMDB), a multi-tenant, data system that borrows concepts from ISO BMFF and SMPTE IMF to model the media timeline across an elaborate landscape of system analysis methodologies, providing the company with a multi-dimensional data harvesting resource.

After lunch, the afternoon will be enlightened by Peter Putman of ROAM Consulting giving a review of what he saw that was noteworthy at the Las Vegas Consumer Electronics Show.

And then, with Japan’s NHK ready to broadcast the 2020 Olympics in 8K and Samsung selling 8K home sets you probably can’t fit in your living room, Putman will pose the question, “8K: Whoa! How'd We Get There So Quickly?”

The afternoon will then delve into several perspectives on HDR, including Josh Pines of Technicolor positing “Issues with HDR Home Video Deliverables for Features”, Sony Pictures Entertainment’s Don Eklund discussing “Ambient Light Compensation for HDR Presentation” and Richard Miller of Pixelworks, presenting “Pushing the Limits of Motion Appearance in HDR”.

After a panel discussion led by Michael Chambliss of the International Cinematographers Guild on “Downstream Image Presentation Management for Consumer Displays”, the day will be capped by Julien Berry from Delair Studios and Jean-Philippe Jacquemin of Barco, who will respond to the issue of “Solid Cinema Screens with Front Sound: Do They Work?”.

It’s going to be a day chocked full of relevant information, providing plenty of table talk at the evening’s Welcome Dinner that starts at 7:30 PM.

Let us know what you think…

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