Globecast To Highlight Server Side Dynamic Ad Insertion At NAB 2019

At NAB 2019, Globecast will debut its new Server Side Dynamic Ad Insertion (SSDAI) technology that works by dynamically detecting and substituting the broadcast ads with more personalized or targeted ads. Several premium over-the-top streaming video environments have begun deploying such technology with a high degree of success.

As part of a new partnership with patented cloud-based technology from SnifferCat, Globecast’s expanded offering allows media owners and their service providers the ability to automate and simplify their OTT migration by employing sophisticated automated cue point detection, ad insertion, channel scheduling and advanced data analytics. The technology was designed to simplify and address market changes from consumer’s ever-evolving viewing habits. With no CAPEX infrastructure investments and virtually no learning curve for users, SSDAI is creating new revenue streams for content owners.

Also at the NAB show, Globecast will also demonstrate its Business Continuity platform and content protection services that include disaster recovery, cyber threat protection and content protection. The booth will feature discussion of a range of disaster recovery solutions for channel playout and TV headends. This includes everything from a simple loop of “evergreen” content, to a full mirror of the primary master control operation, keeping customer businesses running.

Cyber defense is also integrated into the company’s Business Continuity service, working with its sister company Orange Cyber Defense to provide solutions to help protect priority IT platforms (OTT, VOD and playout). Globecast also provides content protection solutions: fingerprinting to identify and trace content; watermarking to identify the user and/or device; and encryption to protect content during transport. It can use the proven expertise of sister company Viaccess-Orca or and with other content protection solutions.

Globecast is also highlighting the latest advances in its Telco services at NAB. To help channels gain coverage with the world’s leading pay-TV and telco platforms, the company aggregates and distributes international TV channels and multicultural TV offers to platforms worldwide.

More than 150 TV channels are currently acquired, processed and delivered for broadcast, forming an important part of the line-up of pay-TV platforms worldwide, including tier one Telco and cable operators. At the NAB booth, the company will showcase how it helps platforms to enhance the value of their line-up by increasing audience and revenue through services such as: content licensing; channel acquisition; compliance with local distribution regulation; and marketing intelligence, channel packaging, pricing strategy and online and offline campaigns for international channels.

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