Singapore’s StarHub Launches Ooyala-Based Streaming STB

StarHub, a leading broadcaster and telco in Singapore, has launched an aggregation TV portal accessed via a new streaming box running on the Operator Tier version of Android TV Oreo, the latest version of Google’s TV platform.

The Android TV Oreo has been packaged for the new StarHub Go Streaming Box by Ooyala in its Online Video Solution. The box comes pre-loaded with a selection of StarHub’s content catalog, with the Ooyala Online Video Solution simplifying and streamlining the OTT content preparation and publishing process. “The StarHub Go Streaming Box offers customers seamless and easy access to our breadth of content, our partners’ apps, as well as the Google Play Store,” said Chong Siew Loong, Chief Technology Officer, StarHub. “Ooyala’s Online Video Solution plays a vital role in content management and video playback, ensuring that our customers enjoy a fuss-free content viewing experience.”

The Ooyala Online Video Solution comprises content management and video publishing apps designed to deliver personalized video experiences across multiple devices. “Media companies today invest heavily in content and look to maximize their ROI by making the content available through multiple channels,” noted Jonathan Huberman, CEO, Ooyala. StarHub was an important reference customer of Ooyala, Huberman added, because it exemplified the platform’s ability to support integrations with multiple third-party applications on demand.

The StarHub Go Streaming Box was manufactured by South Korean consumer electronics firm Kaon Media, which has been a Google partner for Android TV since 2013. The latest version, which Kaon Media says it has already deployed in boxes supplied to multiple countries, allows operators like StarHub to integrate their own OTT platform into Android TV and access Google TV services (GTVS) to provide diverse content from YouTube and the Play Store. Android TV Oreo also offers Google Assistant features allowing users to interact fully with the TV platform via voice commands for functions such as content discovery and navigation, smart home device control and information query. 

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