​Grupo Multimedios Goes Virtualized With Grass Valley

Mexican broadcast network Grupo Multimedios has become the first company in Mexico with a completely virtualized ingest, playout, media movement and social media integration solution.

“Creating and delivering the highest quality content to our viewers is our top priority, and we require technology and solutions that make this as seamless as possible,” said Guillermo Franco, chief technical director, Grupo Multimedios. “Transmissions in Mexico City in early August, for instance, grew from 11 to 50 million households, reaching almost half of all Mexico – a historic landmark that we couldn’t have accomplished without Grass Valley. As we navigate the ever-evolving media landscape, virtualizing our production suite is an important step for our business and Grass Valley worked with us to ensure that we selected the right approach to meet our needs.”

Grupo Multimedios deployed the latest version of GV Stratus featuring the GVRE Transcoder for rapid media decoding and a comprehensive social media manager that manages the posting, tracking and monitoring of social media content. Users can tailor the full range of production tools based on function for increased efficiency while producing time-sensitive news programming. As part of its studio facilities upgrade, the broadcaster has installed a Grass Valley Karrera K-Frame S-series switcher at each of its four studios in Monterrey, one studio in Mexico City, and one in León to support local productions.

Additional switchers will be added to its other studios in the coming months. The GV Korona K-Frame V-series have also been deployed, providing added flexibility and efficiency in the form of multiformat support, including 1080p and 4K UHD. Operational efficiency is also increased as the switchers maintain similar operation modes and are able to share show files between models.

Grupo Multimedios’ news production sites have been equipped with the K2 Summit 3G Production Client, LDX 82 Series cameras and Focus 75 Live cameras studios and OB trucks respectively.

Nahuel Villegas, vp, Caribbean and Latin America, Grass Valley, said: “Virtualization holds very exciting promise in the way it enables efficiency, and we couldn’t be happier to be collaborating with Grupo Multimedios to revolutionize its news production and best equip them for what the future holds.”

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