Adopting an Infrastructure as a Service (IaaS) cloud model.
Adstream the global advertising delivery technology company, has chosen both cloud and on-premises deployments of the Telestream Vantage media processing platform to automate its media transcoding and quality analytics needs.
With a customer base of over 27,000 businesses and over 2 million media assets in its cloud storage environment, Adstream has now converted its Telestream Vantage media processing platform to a fully virtualized configuration that seamlessly dovetails with its AWS-based infrastructure.
“By adopting this Infrastructure as a Service (IaaS) cloud model, which enables automatic dynamic scaling up or down, we now have greater operational flexibility to handle the peaks and lulls of our workload. We can instantly provision whatever level of compute power we need to satisfy customer demand, and cloud-based pay-as-you-go pricing enables us to better control costs,” said commented Steven W. Brown, COO/North America, for Adstream.
To date, Adstream has integrated Vantage and other technologies to create end-to-end workflows and services for many cloud-based processes such as Closed captioning using .SCC and other closed captioning files; Watermarking, including Nielsen and Kantar schemes; and Media quality analytics, including LKFS loudness compliance. It also offers NTSC/PAL conversion with Tachyon from Telestream partner Cinnafilm.
While Adstream is now fully deployed in the cloud, the company still operates a back-end infrastructure, including a large production services department that uses Avid editing and Adobe graphics systems. This facility also uses Telestream Switch Pro for quality control file inspection and correction, as well as Telestream CaptionMaker and MacCaption closed captioning software.
As their labor-intensive closed captioning workflow becomes increasingly automated, Brown estimates that they’ve been able to reduce the man hours they must devote to closed captioning services by 40%.
“This operational efficiency reduces overhead costs and helps increase profit margins, while freeing up our core staff to manage other pressing tasks at our growing company,” Brown said. “We’re also able to invest more time and money in improving front-ends and feature sets that our customers want.”
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